Sam Crosby

Sam Crosby is a storyteller, facilitator and learning consultant who specialises in using ancient myth to help people reconnect with meaning, courage and emotional resilience. He founded Recalling Fire, a traditional oral storytelling organisation in Cornwall, and has delivered programmes for organisations including Roland Berger, the NHS and The Wildlife Trusts, whilst his work has been featured by the BBC, Imperial War Museums and Bloomsbury Festival. His talks and workshops guide audiences beyond surface-level conversation, equipping them with ancient tools to navigate modern challenges, deepen emotional connection and build more honest, courageous ways of working and living together.

Following the traumatic birth of his first son in 2019, Sam Crosby found himself searching for a language to describe pain, uncertainty and transformation that modern culture had not prepared him for. He turned to the oldest stories humans have told, myths passed down through generations, and discovered in them a map for navigating crisis with honesty and courage. That personal journey, born out of profound difficulty, became the foundation for work that now helps individuals and organisations reconnect with meaning, emotional resilience and deeper human connection through the power of ancient storytelling.

Sam is the founder of Recalling Fire, a traditional oral storytelling organisation in Cornwall, where he has hosted over 40 events ranging from intimate theatre evenings to overnight wilderness experiences. His programmes, including Ancient Myth for Mental Health, are designed to meet contemporary challenges with timeless tools, supporting emotional depth and authentic conversation in both personal and professional settings. He has worked with organisations such as Roland Berger, the NHS, The Wildlife Trusts and Axiom Maths, facilitating learning and development rooted in myth, story and experiential learning. His storytelling and writing have been featured by the BBC, Bloomsbury Festival, Imperial War Museums and Virgin Orbit, and he delivered the TEDx talk The Forgotten Art of Campfire Conversation. Sam is also a mentor with A Band of Brothers, supporting young men at risk of entering the criminal justice system, a Fellow of the Bio-Leadership Fellowship, and a co-facilitator of the Cornish Eldering Movement. He continues to study under Dr Martin Shaw at the School of Myth, deepening his understanding of how ancient narratives speak to modern lives.

Sam's talks and workshops invite audiences to step beyond the surface of "I'm fine" and into the stories that help people feel, connect and live more fully. Through ceremony, conversation and the retelling of myth, he equips teams and individuals with practical tools for navigating change, building emotional courage and fostering cultures where vulnerability and honesty are valued. His approach is both grounded and transformative, blending ancient wisdom with contemporary relevance to create lasting impact. Whether working with leaders seeking to inspire deeper engagement, organisations navigating transition, or individuals reconnecting with purpose, Sam helps audiences rediscover the strength and clarity that comes from listening to the oldest stories we know.