Sonia Haria

Sonia Haria is a journalist and author with two decades of experience in the beauty and wellness industry, known for her expertise in skincare, make-up and hair care. As Beauty Director of the Telegraph Group since 2016, she writes extensively across multiple platforms, hosts video franchises, and conducts high-profile interviews with figures ranging from Hollywood stars to politicians. She also serves on the British Beauty Council's Advisory Board and Policy Committee, working to strengthen the beauty industry's recognition within Government. Through her speaking sessions, Sonia empowers audiences to understand beauty's confidence-boosting potential whilst equipping organisations with practical insights into emerging trends, consumer behaviour and the cultural significance of the modern beauty sector.

Sonia Haria secured a rare interview with then-Chancellor Rishi Sunak in September 2021, demonstrating the breadth of influence she commands beyond the beauty pages. Since 2016, she has served as Beauty Director of the Telegraph Group, where her two decades of experience in the beauty and wellness industry have positioned her as one of the sector's most trusted editorial voices. Her work spans skincare, make-up and hair care across multiple platforms, combining written features with video franchises that translate complex beauty trends into accessible, practical guidance for diverse audiences. In 2024, she added published author to her credentials with the release of her debut book, South Asian Beauty, marking a significant milestone in her career and expanding her reach beyond daily journalism.

Her credibility extends well beyond her editorial output. Sonia has worked at The Telegraph since 2007, building a reputation that has earned her a seat on the British Beauty Council's Advisory Board and its Policy Committee, where she actively works to elevate the beauty industry's profile within Government circles. This dual role as both journalist and industry advocate gives her a unique vantage point on the commercial, cultural and political forces shaping the sector. Her high-profile interviews range from Hollywood stars to political figures, reflecting her ability to navigate different worlds whilst maintaining editorial integrity. Her authorship of South Asian Beauty further underscores her commitment to broadening representation and challenging conventional narratives within beauty publishing, addressing gaps that have long existed in mainstream media coverage.

Through her speaking engagements, Sonia equips audiences with practical insights into consumer behaviour, emerging trends and the evolving cultural significance of beauty and wellness. She demystifies industry shifts for brands, retailers and corporate audiences seeking to understand how beauty influences confidence, identity and purchasing decisions. Her presentations combine journalistic rigour with genuine passion for the subject, offering attendees actionable takeaways on everything from product innovation to the intersection of beauty and policy. Organisations benefit from her ability to contextualise trends within broader societal movements, whilst individuals leave with a deeper appreciation of beauty's transformative power. Sonia's sessions resonate because they balance commercial relevance with human connection, making her a compelling choice for events seeking substance, authenticity and lasting audience impact.