Zoe Bayliss Wong

Zoe Bayliss Wong is a sustainability expert and portfolio CFO/COO specialising in purpose-led consumer businesses, with deep expertise in fashion retail, e-commerce, and regenerative innovation. As a former director at Depop, she raised over $80 million in funding and scaled the platform to 30 million users before its $1.6 billion acquisition, earning recognition on the Forbes 30 Under 30 list. A Chartered Accountant who has worked with FTSE 100 brands including Burberry and Tesco, Zoe now partners flexibly with founders and sits on the commercial board of ICAEW. Her sessions empower organisations to embed sustainability into commercial strategy, scale with purpose, and navigate the practical realities of building profitable businesses that create positive change for people and planet.

Zoe Bayliss Wong raised over $80 million in funding and scaled Depop from a little-known startup into a global platform with 30 million users, helping to secure its $1.6 billion acquisition in 2021. As an early director at the cult Gen-Z social shopping app, she played a pivotal role in transforming it into one of Britain's fastest-growing tech companies, earning recognition on the Forbes 30 Under 30 list in 2018. Now working as a portfolio CFO and COO, she partners flexibly with founders and CEOs to embed high-growth expertise into purpose-led consumer businesses. Most recently, Zoe launched Made With Flower, the world's first flowering cake tier that replaces single-use polystyrene with a plantable design that blooms into wildflowers, demonstrating her commitment to creating products that are both beautiful and better for the planet.

A Chartered Accountant by training, Zoe began her career working behind the scenes at FTSE 100 consumer brands including Burberry and Tesco F&F Clothing, where she led the rollout of international ecommerce platforms and multichannel propositions connecting online sales with brick-and-mortar stores. Following her success at Depop, she served as Head of Strategy and Growth at Vivobarefoot, a regenerative B Corp challenging industry norms in footwear design and circularity. Her work sits at the intersection of fashion, sustainability, and entrepreneurship, and has been profiled in publications ranging from Forbes and Retail Week to Grazia. Before entering the business world, Zoe was an award-winning blogger, lifestyle writer, and presenter for outlets including ELLE and Yahoo! Style, covering events such as London Fashion Week and Coachella. She currently sits on the commercial board of ICAEW and previously served on the advisory board of Everywoman, an organisation dedicated to advancing women in business and closing the gender pay gap.

Zoe speaks regularly about the practical realities of building profitable businesses that create positive change for both people and planet. Her sessions help organisations understand how to embed sustainability into commercial strategy without compromising growth, drawing on real examples from her own journey scaling platforms, leading transformation, and launching ventures. Whether addressing the business case for regenerative innovation, navigating the challenges of purpose-led leadership as a minority female founder, or sharing insights on what it takes to raise funding and drive acquisition-level success, Zoe equips audiences with actionable frameworks they can apply immediately. Her approach combines strategic rigour with authentic storytelling, empowering teams and leaders to make bolder decisions, challenge industry norms, and build businesses that prove doing good and doing well are not mutually exclusive.