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Best Connected Women: Shaa Wasmund and Lucy Marcus

11th October 2011

Shaa Wasmund and Lucy Marcus are triumphant as Director Magazine reveals the talented, respected and brilliantly connected women who have made it to the final six of their Best Connected Women shortlist.

Lucy Marcus, founder of Marcus Venture Consulting, commented: “Connecting with people is more important than ever. In a world where new and interesting ideas can come from anywhere, true value is found by breaking through the silos of sector-only or country-only knowledge and relationships.

"It is not just about the number of people you know or the mountain of business cards you collect, but rather about the depth and authenticity of the relationships you build and sustain, the depth and maturity of the connection you have with one another, and about nurturing and valuing the free flow of ideas.

“The integration of social media tools and the use of technologies such as Skype means that used properly, the online and offline exchange of ideas can be seamless. We need only keep an open mind and be on both "transmit" and "receive" to be able to find new, dynamic ways to work together. One of the most exciting developments that technological advances have facilitated is the breaking down of the hierarchy of ideas. Technology allows great ideas to bubble up no matter whether they originate from a young woman entrepreneur in Japan or an elder statesman in Africa.”

Shaa Wasmund, founder of Smarta.com, said: “I'm a firm believer in building long term-relationships, not simply "networking". I have been helped by some of the most unlikely of connections and we can learn from everyone. Being well connected enables me to connect and help more people. Collaboration is the most important word in my business dictionary. I've found Twitter to be an invaluable way to help make introductions, but nothing beats spending real time with people in person.

“I don't feel that I work at it at all. It should come naturally – these contacts should be people you enjoy spending your time with. Social networking has had an enormous impact, but it's not enough to be well connected, you also need to be well respected. Listen more than you talk. Be interested in people for who they are, not what you might be able to get from them. Give freely, give generously and give without expectations.”

The other shortlisted women are Polly Gowers, founder of Everyclick.com; Lynne Franks, founder of SEED (Sustainable Enterprise and Empowerment Dynamics); Bindi Karia, VC/Emerging Business Lead, Microsoft BizSpark, and Carole Stone, chairman, YouGovStone.

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