Beau Lotto is a neuroscientist, entrepreneur and CEO of Lab of Misfits, the world’s first neuro-design studio, and Ripple, which holds several highly influential patents in Augmented Reality (AR). Beau is a 3-time mainstage TED speaker interacting with audiences to help them act differently in the face of change.
Neuroscientist and entrepreneur Beau Lotto talks to audiences demonstrating why moving from A to B means first moving from A to not-A. Beau inspires audiences to understand why they need to let go of the assumptions and beliefs that keep them from seeing the world differently. Beau is a world-renowned expert in the science of perception and demonstrates why trading certainty for doubt increases our capacity to adapt, lead, innovate, and thrive in the darkness of “I don’t know.”
In 2001, Beau founded The Lab of Misfits LLC, a neuroperception creative studio. Lab of Misfits has held a two-year residency at London's Science Museum, where it became one of the UK's first ‘open labs,’ where anyone from the public could conduct real science. The Lab creates 'Experiential Experiments’ that engage the public for partnered organizations including Cirque du Soleil, L’Oreal and Asurion. Beau is also CEO and Founder of the augmented reality company Ripple Inc., which holds five patents in Augmented Reality (AR), with two further patents pending. Ripple has produced GPS-based AR apps in the industry, including Traces and Frienji.
A three-time mainstage TED speaker with over 9,000,000 views, Beau has spoken around the world, delivering totally unique, visually stunning, interactive, and fun presentations that help people act differently in the face of change. His message is an ideal conference kick-off – providing powerful, positive, creative context that sets a tone for the content and collaboration that follow. Beau’s latest book is Deviate: The Science of Seeing Differently.