Brenda Della Casa
Having overcome an abusive upbringing and teen homelessness, Brenda Della Casa went on to achieve great things as a journalist and digital media expert. The founder of global women's media site Badass + Living and of digital branding agency BDC Digital Media, LLC, Brenda is well-placed to discuss a range of issues related to digital strategy and content marketing, as well as making positive personal change in the face of adversity.
A journalist, author and digital media expert, Brenda Della Casa is the founder of digital branding agency BDC Digital Media, LLC, and has spoken across the world on topics of branding, digital strategy and content marketing.
A women’s issues advocate, she is also the founder of Badass+ Living, a global women's media site based on the concept of collaboration between women who want to live life as their best selves, and to help others do the same.
The Internet’s go-to lady for no-nonsense life advice and real-world inspiration, Brenda draws on her difficult upbringing to talk extensively around overcoming adversity and making positive personal change.
Abandoned by her mother as an infant and abused by her drug-addicted father in childhood, Brenda grew up in extreme adverse circumstances with only the love of her grandfather to keep her grounded. When he passed away when she was 14, she found herself homeless and alone, struggling to find a way to make something of her life and not fall victim to the difficulties and judgements that threatened to make her just another statistic.
With the help of a number of mentors and hard work, Brenda was able to attend The American University where she studied Journalism and interned at The White House for President Clinton. She then moved to New York and began writing for a number of high-profile publications including, Redbook, Glamour, Men's Health and others.
Brenda spent four and a half years as the editor-in-chief for celebrity event designer, Preston Bailey where she taught digital strategy to hundreds of business owners through the global PB Protege Programme and founded a mentorship programme for young women in digital.
She is now a regular contributor to The Huffington Post, YourTango and Thought Catalog, and has moved to London on an Exceptional Talent Visa through Tech Nation.
Her speaking topics include:
- Branding, digital strategy and content marketing
- Overcoming adversity and making positive personal change