Brenda Della Casa
Having overcome an abusive upbringing and teen homelessness, Brenda Della Casa went on to achieve great things as a journalist, author and digital media expert. Passionate about leadership, mentorship and the advancement of women in digital, she is the founder of two mentorship programs and speaks regularly to audiences on digital strategy, branding and content marketing, as well as making positive personal change in the face of adversity.
Brenda Della Casa is a highly-skilled digital-native and print writer, author, editor, communicator, digital marketer and strategist with 17 + years experience in multi-platform content creation, content marketing, audience development, engagement and branding.
A dynamic leader skilled at impactful story-telling, mentorship, marketing and leadership, Brenda has written features, content marketing and branding materials for some of the biggest magazines, brands and websites in the world. Her articles and advice has been profiled in Glamour, Redbook, Men’s Health, Cosmopolitan and many other publications. She has written columns for for The Huff Post, Inc. Magazine and YourTango.
An experienced Global Content and Marketing Director, she has a demonstrated history of building and amplifying brands, boosting the ROI, increasing engagement and creating successful campaigns. While working as the Global Director of Content and Marketing for Preston Bailey Designs, Brenda grew PB’s organic reach over 250,000 on his social media platforms in 2.5 years. In addition to the luxury space, Brenda has extensive experience leading campaigns and teams in the lifestyle, business, beauty, fashion and tech spaces.
Her strong extensive understanding of editorial, digital, marketing, brand-building and business development combined with her ability to build, lead and manage teams has allowed her to create industry-leading content that seamlessly blends commerce for dozens of businesses and brands. Passionate about mentorship and giving back, she is the founder of two successful 5-month digital/editorial mentorship programmes. Her 18 graduates moved onto roles at Elle, Tumblr, Twitter, Christian Oth, Business Insider and other respected media companies. Show now volunteers as a specialist mentor for The Prince's Trust.
Formerly abused, abandoned and homeless, Brenda was on her own at 14 and worked to create a life for herself. She slept in storage rooms as she applied for college and went to The American University where she interned in the Communications Office at The White House for President William Jefferson Clinton. Brenda graduated with a degree in Journalism and went on to write for over 100 publications. She sold her first book, Cinderella Was A Liar in 2006 to McGraw-Hill.
Passionate about leadership, mentorship and the advancement of women in digital, Brenda is the founder of two mentorship programs and speaks regularly to audiences on digital strategy, branding and content marketing, as well as making positive personal change in the face of adversity.