Catherine Garrod founded Compelling Culture after George Floyd was killed, as she saw so many organisations stepping up to be more inclusive. Catherine’s expertise in culture change combines the power of employee engagement, communications and diversity and inclusion to help organisations make the world a better place.
Catherine Garrod helps organisations make the world a better place. When employees can be themselves and influence how things are done at work, their lives are better, they're more creative and they're better problem solvers. When consumers are authentically represented in advertising, broadcast, print and social we feel good about ourselves and each other sitting, just sitting on the sofa.
Catherine knew she could help create organisations where people are proud of something they believe in and are inspired to evolve the culture. Catherine's superpower is absorbing an organisation's ambition, defining the approach and providing a compelling plan everyone can get behind with data to track progress in every team.
Catherine is straight talking, full of energy and empowers people, already passionate about what they do. Having collaborated with Executive teams, every business area and HR, she understands the complexity in embedding sustainable change. Catherine has been on the inside, know how organisations operate, and learnt tonnes about what works (and what doesn't).
Catherine's expertise in culture change combines the power of employee engagement, communications and diversity and inclusion. Catherine works with clients in media, FMCG, financial services, electronics, healthcare, public and third sectors.
As a result of Catherine's work, team dynamics, financials, safety, employee engagement, diversity, employer brand, regulatory ranking, reputation, broadcast and marketing that reflect society, you name it – they rocket. Catherine’s picked up a few external accolades along the way, her proudest is Sky being named the most Inclusive Employer in the UK with 80% of teams increasing their diversity within two years of launching the vision.