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David Hieatt

An entrepreneur in the purest sense of the word, David Hieatt's expertise lies in creativity, fashion, business and teamwork. As a keynote speaker, David draws on his extensive experience - from Howies to a current and sustainable jeans company - to address why brands with a purpose do better and matter more. 

If you are interested in booking David Hieatt for your live event or require any additional information regarding David Hieatt then please fill in the enquiry form and one of the Speakers Corner booking agents will contact you within 24 hours.

Call us on +44 (0)20 7607 7070
or email info@speakerscorner.co.uk

David Hieatt Biography

David Hieatt is an entrepreneur in the purest sense of the word. From Howies to a current and sustainable jeans company, his expertise lies in creativity, fashion and branding.

Leaving school at 16 to open a market stall selling trainers taught him David importance of sales and a good pair of shoes - on a good day he had money to buy to enough petrol to get home. On a bad day, he walked.

At 21, he joined Saatchi and Saatchi, where he worked for 8 years. To be surrounded by people who loved ideas felt to David like joining the best club in the world. He had the time of his life. At Saatchi, David learnt to take risks and to trust his instinct.

When Saatchi and Saatchi lost the Adidas pitch to Leagas Delaney, David moved to the competitors – because he loved working on Adidas.

It was then that David started a brand called Howies by making four t-shirts. Although he told everyone...

David Hieatt is an entrepreneur in the purest sense of the word. From Howies to a current and sustainable jeans company, his expertise lies in creativity, fashion and branding.

Leaving school at 16 to open a market stall selling trainers taught him David importance of sales and a good pair of shoes - on a good day he had money to buy to enough petrol to get home. On a bad day, he walked.

At 21, he joined Saatchi and Saatchi, where he worked for 8 years. To be surrounded by people who loved ideas felt to David like joining the best club in the world. He had the time of his life. At Saatchi, David learnt to take risks and to trust his instinct.

When Saatchi and Saatchi lost the Adidas pitch to Leagas Delaney, David moved to the competitors – because he loved working on Adidas.

It was then that David started a brand called Howies by making four t-shirts. Although he told everyone it was just a hobby - it wasn’t.

Next came a stint at Abbott Mead Vickers where he won tricky pitches and was put on the board.

But on Friday nights he pursued the dream. Shortening the life of the office photocopier by years, he printed the forerunner of what would become the Howies catalogue.

At 36, he left Abbott Mead to concentrate on Howies. He moved from London back to Wales, where Howies grew quickly, winning awards and being voted in the top 50 brands in the UK year after year.

Eventually David sold Howies to Timberland. “Some of team threw Timberland boots out of the window. Some went home and cried. I developed a rash that would never leave my side. I tried to buy it back 3 times. I learnt you should never sell your love. Love is more important than money.”

David’s next project was an annual event called The Do Lectures. With 30 speakers, over the two sites (Wales and California), it was voted in the top ten ideas festivals in the world by the Guardian. The talks have been watched millions of times online.

Fashion and retail called again, and at 47, David started The Hiut Denim Co. His town in Wales used to have the biggest jeans factory in Britain. He has started a small factory to make his own brand of jeans and to get his town making jeans again.

The Hiut Denim Co is the first pair of jeans in the world to incorporate a thing called a HistoryTag. It lets you attach memories of where you went and what you did in them to the jean via the Internet. So one day if those jeans get handed down or end up in a second hand shop, the memories will go with them too.

Speaking Topics

David Hieatt is an entrepreneur and an expert on fashion, retail and branding.

  • Entrepreneur
  • Fashion
  • Retail
  • Branding
  • Sustainability

For further information or to book David Hieatt, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk

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