Farrah Storr is the editor-in-chief of both Elle magazine and elle.co.uk, and was also the multi-award winning editor-in-chief behind both Cosmopolitan and Women’s Health, seeing unprecedented success under her tenure.
Prior to this Farrah was also the launch editor-in-chief of Women’s Health magazine, transforming it from a start-up team of three into the UK’s most powerful female media wellness brand.
In 2018 she published her first book, the acclaimed business book - The Discomfort Zone (Piatkus; 2018) in which she explains how change, challenge and constraint can lead to creativity and success.
Farrah knows what it takes to lead a team and transform a business especially in a time of challenge and ever-changing media consumption. In 2018 she published her first book on this very subject investigating how constraint and change can be essential catalysts for creativity and success. As part of her work Farrah has spent time with Silicon Valley founders, Gold medal-winning athletes and some of the most successful female entrepreneurs in the world in order to understand how they use pressure, challenge and even failure to their advantage.
As a keynote speaker Farrah has travelled to Portugal, Istanbul, Brazil and Australia to educate and motivate on subjects ranging from how constraint can lead to creative breakthroughs as well as how to find your brand voice in a world of white noise. She is also an expert moderator, having moderating panels in front of stages as large as 20,000.
Farrah is also true advocate for diversity in the creative industries and as such was awarded HSBC’ Influencer of The Year 2018 award for her work. In the same year she was also named as one of only five BAME women in the UK’s 1000 Most Powerful Leaders List by The Guardian and Operation Black Vote. She is also on the board of the government advisory Social Mobility Commission as well as the Oxford Brooke’s Journalism Advisory Board.