Co-founder of ClearScore, Justin Basini is a serial entrepreneur armed with receipes for success. His expertise in the fintech spaces extends into creating great digital products fast, building a high-performance but caring culture, and using technology to learn quickly. Justin provides audiences with an insight into how to win against all the odds whilst building a trusted brand and business, delivered with bundles of energy and a few surprises!
The UK Private Business Awards CEO of the Year 2018, and co-founder of ClearScore, Justin Basini is a serial entrepreneur, dedicating his career to both corporate venturing and fintech, data-based startups, he knows the recipe for success. Justin has scaled ClearScore from a Powerpoint chart just over 4 years ago to a market leading business in UK, South Africa and India with over 250 staff and over 8m users.
Justin’s keynote speaking both illuminates, entertains and engages audiences in the topics discussed, challenging them to grow and think.
Justin was the CEO of the Year 2018 at the UK Private Business Awards and Scale-Up Entrepreneur of the Year 2018 at the Great British Entrepreneur Awards.
After taking a first in Biochemistry and Molecular Genetics Justin decided he didn’t want to be a scientist but go to a rural area in KwaZulu-Natal and work with Zulu teachers and kids.
Re-entry back into the rat-race was a learning experience as Justin joined Procter & Gamble and started selling brands of shampoo and skin cream. This led to a successful stint working for the world’s largest advertising group WPP.
Dot.com boom brought entrepreneurship and the crash brought the need for a safe haven. Deutsche Bank and Capital One were those havens as Justin pretended to be a banker.
In 2010 Justin’s first book, “Why Should Anyone Buy from You?” was published by the FT-Prentice Hall and is widely regarded as the best book on building trusted brands and businesses. Justin also founded i-ALLOW the world’s first data personal brokerage which he sold in Q1 2013. The Wall Street Journal called i-ALLOW, “a breakthrough in putting the consumer at the heart of their data and its value.”
In 2014 Justin founded ClearScore which has revolutionised the way that people get control of their credit report and score for free, forever. Launched in the UK, and now in South Africa and India, the business has over 8m users, 250 team members and turns over 10s of millions profitability. ClearScore has created a famous brand, huge activity levels and growth in multiple markets.
Justin uses his varied experiences of building high growth businesses, together with stories from science, psychology, history, sociology, economics, marketing, strategy and sustainability to bring alive solutions to the mounting pressures on businesses, brands and the people behind them.