Pret A Manger MD, and formerly Global Brand Director of Green & Black's organic chocolate, Mark Palmer is one of the UK’s most popular and influential business speakers. Mark enlightens business audiences on his success stories and his path to his respected reputation. A professional and practical speaker, Mark would fit in well to a corporate event.
Pret A Manger MD, and formerly Global Brand Director of Green & Black's organic chocolate, Mark Palmer is one of the UK’s most popular and influential business speakers.
Mark’s career in marketing began at United Biscuits, where he worked on promoting popular snack brands including McCoy’s and Hula Hoops. Moving on to Burger King, where he spent four years as marketing manager, Mark moved to Green & Black’s organic chocolate in 2001 where his role as Marketing Director took sales from £4m to £40m, and turned the brand from niche organic to premium everyday chocolate.
As a result of a complete repositioning exercise instigated by Mark, Green & Black’s became the fastest growing chocolate brand in the UK, and was bought by Cadbury Schweppes.
Voted the UK’s coolest food brand by Superbrands for five successive years, Green & Black’s was also nominated by Sainsbury’s customers as their favourite brand of the noughties.
Mark was voted marketer of the year by the Marketing Society for his work on Green & Black’s in 2006, and was awarded the prestigious Grand Prix Gold for Marketing Excellence.
In January 2013, Mark became Marketing Director of Pret A Manger, overseeing the brand’s development in the UK and internationally.