Simon Duffy is the founder of Bulldog Skincare For Men. Since launching in 2007, the brand is now established in 15 countries and more than 20,000 stores around the world. Simon is an entrepreneur who knows how to source out a gap in the market and develop a global brand. His innovative story will teach both creative and business audiences the skills to branding, advertising and making a company work.
Simon Duffy is the co-founder of Bulldog Natural Skincare, the UK’s first and largest natural skincare brand for men. He is an adept business speaker, who has experience building and developing a global brand.
Simon and his business partner Rhodri Ferrier saw that there was a gap in the market for men’s natural skincare products and therefore decided to combine their life savings and max out credit cards in order to start their own company, which would later be named Bulldog. Today the range is listed in several thousands of stores worldwide and successfully competes with leading multinational brands such as L’Óreal, Nivea and Gillette despite working with a fraction of their resources.
He has a great deal of experience working with supermarkets, when the company started out they took it to Sainsbury’s hoping that they would stock Bulldog products in their stores. Bulldog was launched nationwide in July 2007, following this the brand experienced fast growth in the UK and was launched in Boots, Tesco, Waitrose, Superdrug, Ocado, Whole Foods Market and Planet Organic.
The Bulldog range was launched in Sweden in 2010 and the brand has since expanded quickly overseas and can now be found in Norway, Germany, Japan, USA, Ireland, Australia and New Zealand. Bulldog has also won several awards including the HSBC Start-Up Star Award for 2008, the RSPCA Good Business Award 2008, Marketing Week’s Engage Award for 2011,“Men’s Face Wash of the Year” in Finland’s Cosmopolitan Magazine and won America’s Men's Health 2012 Grooming Award.
Prior to founding Bulldog, Simon was a founding member of Fahrenheit 212, the world’s leading innovation consultancy (Fahrenheit-212.com). During this time, Simon worked on innovation projects for numerous billion-dollar brands including Fanta, Starbucks, Samsung, Smirnoff, and Yoplait.
Simon has written columns for the Daily Telegraph, The Independent, Growing Business and Smarta. He has appeared as a guest on the BBC’s “Working Lunch” and “Show Me The Money” programmes, and has been featured as a commentator on SKY News, CNBC and Reuters TV. Simon has also featured on radio shows for the BBC and LBC.
The entrepreneur is also an innovative speaker, with a wealth of knowledge on branding and starting a company from scratch, in addition to his varied business experience. Sharing his story on the corporate circuit, Simon’s wealth of expertise makes him a highly sought after business speaker.
His speaking topics include:
- Taking a start-up to a global level
- Innovative marketing and branding
- Sourcing a viable gap in the market
- Business budgeting