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Event Tips 6 Ways To Get The Most Out Of Your Keynote Speaker

6 Ways To Get The Most Out Of Your Keynote Speaker

As MD of Speakers Corner, former Chairman of the European Association of Speaker Bureaus and Co-Chair of the 2017 IASB (International Association of Speaker Bureaus), I am so lucky that my job and passion are one and the same. I have always aspired to ensure our clients secure the best speaker, presenter or host for their events or conferences.
Choosing a keynote speaker is arguably the most crucial part of event planning, as who you select will set the tone for the event and deliver a narrative for your audience to consume.
 
But, when you've settled on the speaker in question, you may think the hard work is done! But, we're here to help ensure you get the most out of their session, pre, during and post event.
 
We've put together a handy checklist for you to read and refer back to each time you hire a keynote speaker. Don't forget to bookmark this one!
 

1. Matching a speaker to the conference

Make sure you fully understand the objectives of the event and then match the speaker to these. It is important that you consider what attendees will want to gain from the content of your conference, so the speech must offer lasting value to the audience.
 
2. How long will your speaker be on stage?

Even the most interesting of keynotes should stick to a time limit. The attention span of an audience will only last so long so make sure that the main speech lasts for no more than 45 minutes and then get the audience to interact with the speaker for a 15 minute Q&A session.
 
3. Is there more your speaker can do?

Have you considered how you will extract maximum value from the speaker? Aside from the main speaking opportunity, could they perhaps join you for a lunch or dinner with some key members of the company to explore ideas addressed in the keynote? Or are they willing to do a book signing to leave a lasting memory with delegates?
 
4. Shout about your speaker in the lead up to the event

For any event organiser, the build-up to the event is a critical aspect in both driving expectations and attendees. Using the speaker’s expertise will help the event organiser to tease out content and ensure the event goals are achieved.
 
5. Is everyone prepared?

The conference organiser must make sure that the environment is right for the speaker to deliver their key messages. For example, make sure that all logistics leading up to the event are as smooth as possible for all involved, staging and technology are in place and working and that the speaker has been fully briefed in advance.
 
6. After the event

Make use of your keynote speaker’s central messages in your event follow up. By reinforcing these ideas and keeping the content fresh in people’s minds, you will achieve a long-term impact that motivates and inspires your delegates long after your conference has concluded.


 

For further information or to book a speaker, call us on +44 (0)20 7607 7070+44 (0)20 7607 7070 or email info@speakerscorner.co.uk.

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