6 Ways To Get The Most Out Of Your Keynote Speaker
1. Matching a speaker to the conference
Even the most interesting of keynotes should stick to a time limit. The attention span of an audience will only last so long so make sure that the main speech lasts for no more than 45 minutes and then get the audience to interact with the speaker for a 15 minute Q&A session.
Have you considered how you will extract maximum value from the speaker? Aside from the main speaking opportunity, could they perhaps join you for a lunch or dinner with some key members of the company to explore ideas addressed in the keynote? Or are they willing to do a book signing to leave a lasting memory with delegates?
For any event organiser, the build-up to the event is a critical aspect in both driving expectations and attendees. Using the speaker’s expertise will help the event organiser to tease out content and ensure the event goals are achieved.
The conference organiser must make sure that the environment is right for the speaker to deliver their key messages. For example, make sure that all logistics leading up to the event are as smooth as possible for all involved, staging and technology are in place and working and that the speaker has been fully briefed in advance.
Make use of your keynote speaker’s central messages in your event follow up. By reinforcing these ideas and keeping the content fresh in people’s minds, you will achieve a long-term impact that motivates and inspires your delegates long after your conference has concluded.
For further information or to book a speaker, call us on +44 (0)20 7607 7070+44 (0)20 7607 7070 or email firstname.lastname@example.org.
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