Using Executive Education to Help Implement Business Strategy | A Q&A with Adrian Payne
If you could speak at any event, past or future, what would it be?
Company business leaders on a burning platform who are totally committed to creating a new customer-driven culture in their organisation
How did the corporate speaking all start?
I wrote the first book on relationship marketing in 1991. as a result, I spoke at a major customer conference for a leading it company in London, invitations for other events followed quickly
Can you remember your first speaking engagement?
Yes, convincing a major global insurance broker to become more customer-focused
And your last event?
Yes, working with a major pharma company on a global customer conference
Which event has been your favourite and why?
Working with Mercedes-Benz brand over a period of several years
How do you like to be introduced?
A practical academic – not an oxymoron - who uses executive education to help implement business strategy
Do you always like to do a briefing call before the event?
Always – preferably face to face
What are the most asked for topics?
Understanding Strategic CRM, CRM: Strategies for Acquisition & Retention, CRM: Lessons From World Class Players, Strategic Marketing & Key Account Management, Loyalty is Out: Profitable Retention is In, Service-Profit-Chain – Metrics of New Marketing, Managing Customer Relationships for Competitive Advantage, Marketing Planning for Service Businesses, Value Integration Among Customers, Employees and Shakeholders, Service Excellence: The Role of Customer Relationship Management
Is your speech at all interactive with audience participation?
Yes, I often climb down from the stage and ask questions to smaller audience [less than 100, or so]
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