Interview An Interview With James Woudhuysen

An Interview With James Woudhuysen

James Woudhuysen

How challenging is it for companies to manage change effectively in today's business world?

Most companies resist change, rather than manage it. Too much risk aversion; too much in bed with regulators; too much recourse to lawyers

How do you see work patterns changing in the next 10 years?

More intrusive regulation, especially around employee health (incl mental); more indulgence of youth; more influence of China

How did you get into corporate speaking?

Athenaeum, Rokeby school; politics, Sussex University; as editor of DESIGN magazine; speaking for BT

Which innovation or invention do you wish you had been involved in?

Mangalyaan, the Indian probe to Mars

What do you do to ensure your presentation has a lasting impact?

Being better than the CIA in terms of sussing out client needs, audience composition, staying ahead of the game

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