Tamara Lohan

Tamara Lohan is the Global Luxury Brand Leader at Hyatt Hotels Corporation, overseeing Park Hyatt, Alila, Miraval and The Unbound Collection across 125 properties worldwide. She joined Hyatt in 2023 following the acquisition of Mr & Mrs Smith, the boutique hotel platform she co-founded with her husband James and led for two decades, earning an MBE for services to the British travel industry. Now guiding Hyatt's luxury expansion, including Miraval's first international opening in Saudi Arabia and Park Hyatt's global growth, she champions a philosophy of luxury defined by feeling and story, not scale.

Tamara Lohan is the Global Luxury Brand Leader at Hyatt Hotels Corporation and founder of Mr & Mrs Smith, the boutique hotel platform she built over two decades before its acquisition by Hyatt in 2023. An entrepreneur with a background in marketing and technology, she co-founded Mr & Mrs Smith with her husband James in 2003, transforming it from a publishing house into an award-winning online travel platform known for curating design-forward, independent hotels.

Her leadership through pivots, acquisitions, and a record-breaking £6 million crowdfunding raise earned her and James MBEs for services to the British travel industry. Now leading Hyatt's luxury portfolio, including Park Hyatt, Alila, Miraval, and The Unbound Collection, Tamara brings over 30 years of experience in brand strategy, guest experience, and personalisation to one of hospitality's most ambitious expansion phases. She oversees a pipeline of more than 170 luxury properties, including the 2026 debut of Miraval The Red Sea in Saudi Arabia and the emotionally charged reopening of Park Hyatt Tokyo.

Her approach rejects luxury by scale in favour of luxury by feeling, context, and story, a philosophy shaped by her years championing independent hotels and one she now applies across Hyatt's global footprint of nearly 125 luxury properties. Tamara frequently speaks on entrepreneurship, leadership, resilience, women in technology, and balancing career with parenting. She invests in startups, serves as a non-executive director at Much Better Adventures, and is a founding member of a Web3 DAO. Combining deep expertise in building digital businesses with a people-first philosophy, she champions sponsorship over mentorship—opening doors, advocating behind the scenes, and ensuring the next generation of leaders has the support to step forward.