How To Book The Right Keynote Speaker For Your Event
The perfect keynote speaker will take to the stage, deliver an incredible story aligned to your goals and objectives, and leave the audience with a clear purpose of what they need to do next.
So, that’s the easy part. The hard work starts the moment you need to choose the right keynote speaker for your event. While we provide a shortlist of experts and give you our recommendations, there’s some ground work you can do first to ensure you find the right keynote speaker.
What do I need to know about booking a speaker?
Booking a speaker isn’t something that should be taken lightly. Personally, we still believe the process should be fun, and why shouldn’t it be? The search for your speaker should begin as early on in the event planning process as possible.
Before you dive into the search for the perfect speaker, it’s handy to have most of the event plans ironed out. Such as, the date and schedule of the event, the overall objective and most importantly, the budget you’re willing to spend on your speaker.
After the planning phase, you’ll want to take some time to understand the needs of your audience and their reasons for going to the event in the first place. Think of this as conducting market research on your audience. The more time you spend during this phase the better. Questions to consider include:
- Why is my audience attending this event?
- What are the general demographics and psychographics of the audience? Are they from one industry, or spread across different industries? What are their job titles (executive level, HR, a mixture perhaps)?
- What benefits are they getting?
- How can this speaker provide the most value?
Once you have a solid understanding of the audience, this will help you to determine the essentials you’ll need the speaker to satisfy. By doing all this work beforehand you’ll increase your chances at booking the perfect speaker for your event, as we will be able to put forward an extensive list of the perfect experts who can satisfy all of your requirements.
How can Speakers Corner help simplify this process?
Of course, you can try to contact speakers on your own and attempt to manage all the logistics, but often this isn’t the smartest choice. The sheer number of potential speakers for your event can be daunting.
At Speakers Corner, we do everything we can to ensure you have the perfect speaker to make your event a success.
The booking process is more complex than what it looks like on the surface. We can assist you at any point during your search for a speaker.
For example, if you’re having trouble brainstorming the perfect speakers for your event, we can help suggest the right speaker for your event from as little information as who the audience are and the goals of the event. Some speakers do better in smaller settings, while others understand the dynamics of working a very large room.
Our team, made up of Lucy, Dan, Matt, Luis, Yogi, Debbie and Tim, have extensive experience in working with individual speakers as well as the events in which they were most successful. We will work with you until we find the perfect match!
Dotting the I’s and Crossing the T’s
Contracts, accommodation, transportation with everything from flying, trains, even limo bikes (yes, this is a real mode of transport) – nothing is left behind. Our logistics team, made up of Ela, Roma, Helena, Payal and Sophie, will look after everything. Ensuring all is in order and dealing with any cancellations can be a nightmare to work through on your own. We take all of that stress away!
What happens if the worst-case scenarios arise? We pull together as a team to find the best solution for the problem, whether that be organising a rush visa, booking the next plane or train, or in extreme scenarios – finding an alternate speaker who can jump in at the very last minute.
If you want the process of booking the perfect keynote speaker for your event to be as seamless as possible, make sure you get in touch with us. We love questions!
For further information or to book a speaker, call us on +44 (0)20 7607 7070+44 (0)20 7607 7070 or email firstname.lastname@example.org.
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