Introducing Jo Elvin to the corporate speaking circuit
Editor of GLAMOUR magazine, Jo Elvin is best known for revolutionising the magazine industry with the handbag sized monthly glossy. Speakers Corner are delighted to welcome Jo to the corporate speaking scene as an after dinner and keynote speaker.
Jo draws on her experience in publishing to speak on a variety of topics such as the magazine industry, successfully building and developing her career and the controversial issues surrounding magazine culture. More broadly she can speak about building and developing a brand and the constant evolution and innovation that is required to stay at the top. She also has lots of anecdotes from the mad world of celebrity that she’d love to share. Winner of a host of awards for GLAMOUR and now as contributor to GMTV other TV shows such as Gok Wan’s Miss Naked Beauty, Jo is an ideal keynote or after dinner speaker.
Australian-born Jo came to London in 1992 with very little money, a very short CV and very big aspirations. After cutting her teeth as a junior writer on the Australian teenage bible, Dolly, Jo had a brief stint as publicist for Neighbours. This only helped convince her that publishing was her true calling.
After months of waitressing in London, she finally landed a job as deputy editor on TV HITS magazine, before moving on to become launch editor of Sugar. It was the first ‘glossy’ for teenagers in the UK and quickly established itself as the market leader, ultimately changing the way all teenage magazines in the UK were produced.
In 1997 Jo launched the young women’s title B, which under her editorship achieved sales of 220,000 a month. In 1999 she was appointed editor of New Woman and steered the title to sales increases. In 2001, Conde Nast asked Jo to launch GLAMOUR magazine which as everyone knows, sent shockwaves through the women’s market as well as spawning copies of its revolutionary hand bag sized format in several other markets, including the broadsheet press.
Within a week of hitting the shelves in March 2001, GLAMOUR had to hastily print an extra 50,000 copies to keep up with demand. Its debut ABC figure was over 451,000, and nine years on, GLAMOUR is well established as the market leader, despite the ever-increasing competition in the market. Until GLAMOUR came along, Cosmopolitan had enjoyed market leadership for 30 years.
In her 14 years of working in British magazines, Jo has won a fistful of awards for GLAMOUR and other titles she has worked on, including the coveted BSME award for Editor’s Editor of the Year. Her role has also brought with it many colourful experiences – from flying in a RAF jet to interviewing Tony Blair, to being pursued by the paparazzi in LA with Teri Hatcher, and all sorts of ridiculousness (like Miss World judging!) in between.
Jo is also a regular contributor on GMTV, as well as appearing in many other TV series such as The Apprentice You’re Fired, and Gok Wan’s Miss Naked Beauty. Jo’s writing has also been published in many newspapers including The Independent, The Evening Standard and The Observer.