Levi Roots Launches 'Sunshine Food' iPhone Recipe App
Motivational speaker Levi Roots is joining the ranks of Jamie Oliver and Nigella Lawson with his new recipe app called ‘Sunshine Food’. It features 65 brand new recipes with some fabulous photos – that will make you instantly want to go on holiday - as well as Levi’s music and videos. Rather than going to a publishing house Levi chose to do the app independently in order to ensure that it stayed true to his own voice and ideas. The developer behind the finalised version James Carroll said “Our aim was to create a clever yet intuitive app that embraced all that Levi, his food and his music stand for.”
Levi’s fame rocketed as a result of his appearance on Dragons’ Den which succeeded in securing investment from entrepreneurs and keynote speakers Peter Jones and Richard Farleigh. Peter has described Levi as his best investment to date and Levi and his famed Reggae Reggae Sauce have never looked back. Levi is very excited about his new venture with the app, “A lot of my fans are the younger iPhone generation and I want them to get cooking. People are always asking me for great recipe ideas using Reggae Reggae sauces, so we made sure there are recipes in the app to inspire the sauce fans. I hope app makes people cook, dance and smile at the same time. Let’s get the “Rasta’rant” going in your kitchen!”
Along with his musical and entrepreneurial talents – Levi has performed with James Brown and was even nominated for a MOBO award in 1998 - Levi has also just released his latest cookery book, ‘Levi Roots Food for Friends: 100 Simple Dishes for Every Occasion’.
So if you fancy some tropical spice for the dark days of Winter, Levi Roots always brings a blast of sunshine and energy to any occasion.