Abigail Dixon

Abigail Dixon is an award-winning Chartered Marketer, Fellow of the Chartered Institute of Marketing and accredited International Coaching Federation coach who specialises in developing both the technical expertise and personal confidence marketers need to thrive. Recognised in the Campaign 40 over 40 list in 2024, she founded the award-winning consultancy Labyrinth Marketing and has trained thousands of marketers across global brands including Coca-Cola, Barclays and Pizza Hut. Through her acclaimed book and podcast, The Whole Marketer, Abigail equips audiences with the skills, self-awareness and strategic insight to build fulfilling careers whilst driving genuine business growth.

After founding Labyrinth Marketing in 2015, Abigail Dixon transformed what began as a marketing consultancy into an award-winning capability practice that has trained thousands of marketers across global brands including Coca-Cola, Barclays, Pizza Hut and Bayer. Her dual expertise as both a Chartered Marketer and accredited International Coaching Federation coach allows her to address not only the technical demands of modern marketing but also the personal development that underpins genuine career fulfilment. Recognised in the Campaign 40 over 40 list in 2024, she has built her reputation on a simple conviction: the most effective marketers are those who understand themselves as deeply as they understand their audiences.

With over 20 years of marketing experience spanning client-side roles and consultancy work with brands such as Burger King, Britvic, GSK, Pepsi, Ferrero and Bosch, Abigail holds Fellow status with the Chartered Institute of Marketing and serves as an accredited CIM trainer and consultant within their global delivery framework. Her industry standing is reflected in her role as awards judge for multiple bodies including CIM, Women in Marketing and the Institute of Promotional Marketing, and through accolades such as Independent Consultant of the Year at the 2019 Women in Marketing awards and recognition in the Top 50 Kindness Leaders in 2020. She has contributed thought leadership to publications including Stylist magazine and The Female Lead, and her book and podcast, both titled The Whole Marketer, explore the intersection of technical skill, soft skills and self-awareness that defines successful marketing careers today.

Abigail equips audiences with practical frameworks for building careers that are both commercially successful and personally meaningful. Through her speaking, she addresses the real pressures marketers face: balancing short-term demands with long-term strategy, navigating constant change, and maintaining clarity amid overwhelm. Her approach combines actionable marketing expertise with coaching techniques that help individuals identify their values, set meaningful goals and overcome the beliefs that limit their potential. Audiences leave with tools they can apply immediately, whether refining their strategic thinking, developing their leadership presence or designing a career aligned with their broader life ambitions. Her work empowers marketers not simply to perform better, but to thrive sustainably in roles that reflect who they truly are.