Alice Ross

Alice Ross is an award-winning journalist specialising in sustainable investment, combining sharp financial insight with a deep commitment to environmental impact. Since joining the Financial Times in 2008, she has built a reputation for translating complex green finance into accessible, actionable intelligence, authoring the acclaimed book "Investing to Save the Planet" and chairing high-profile conferences and panels for FT Live and beyond. Her national broadcast work, including appearances on the BBC, demonstrates her ability to engage diverse audiences with clarity and authority. Alice equips investors, business leaders, and organisations with the knowledge to make informed decisions that align profit with purpose.

When Alice Ross published *Investing to Save the Planet* in 2020, she distilled one of the most complex challenges facing modern finance into a clear roadmap for investors seeking to align capital with environmental responsibility. The book, released by Penguin, emerged from more than a decade of reporting on sustainable investment and green finance, positioning her as a trusted voice in a field where clarity and credibility are essential. Since joining the Financial Times in 2008, Alice has carved out a distinctive niche at the intersection of finance and sustainability, combining rigorous journalism with a practical understanding of how markets can drive meaningful environmental change.

Her expertise is built on years of frontline reporting and analysis, covering the evolution of sustainable investment from a niche concern to a central pillar of global finance. Alice has chaired conferences and panels for FT Live and other leading platforms, facilitating critical conversations between investors, policymakers, and corporate leaders navigating the transition to a low-carbon economy. Her work extends beyond the written word through national broadcast appearances on television and radio, including the BBC, where she translates technical financial concepts into accessible insights for diverse audiences. This combination of editorial authority and public engagement has established her as a go-to expert for organisations seeking informed perspectives on the opportunities and challenges within green finance.

Alice equips audiences with the knowledge to make investment decisions that balance financial performance with environmental impact, offering practical frameworks rather than abstract ideals. Her presentations cut through the noise surrounding ESG criteria, greenwashing, and climate risk, providing clarity on what sustainable investment truly means in practice. Whether addressing investors, business leaders, or corporate teams, she delivers actionable intelligence that helps organisations identify genuine opportunities, avoid costly missteps, and build strategies that reflect both market realities and long-term sustainability goals. Audiences leave her sessions with a clearer understanding of how to navigate the complexities of green finance, empowered to make informed choices that contribute to both portfolio resilience and planetary health. Alice's ability to connect rigorous analysis with real-world application ensures her insights resonate long after the event concludes, driving meaningful change in how organisations approach investment and environmental responsibility.