An international marketing consultant and keynote speaker, Allyson Stewart-Allen advises leading businesses on maximising their brand within the global arena. As the founder of International Marketing Partners and its BrandTravel™ methodology, Allyson leaves her audiences with tools that will help to improve localization, increase corporate diplomacy capability, and develop more effective relationships with stakeholders.
As the founder of International Marketing Partners and its BrandTravel™ methodology, Allyson educates companies and their leaders on how to be more effective in a global arena, sharing the tools needed to profitably span their international and functional boundaries.
From better localisation and increased corporate diplomacy capability, to more effective relationships with internal and external stakeholders, she demonstrates the benefits that clients can enjoy as a result.
Originally from California, Allyson has been based in Europe for over 25 years; she has advised more than 200 US and European organisations in 26 countries, including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell.
She is the co-author of best-selling book ‘Working with Americans’, the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.
In addition to a 4-year slot for Sky News as ‘The Muse of Marketing’, she has appeared on several TV shows such as ‘The Apprentice’ (BBC) and ‘Business Class' (CNBC).
Her insights have also been shared on BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.
Allyson holds a Bachelor of Science degree in International Business from the University of Southern California; she attained an MBA from Claremont Graduate School under the tutelage of Dr. Peter Drucker); and she is able to speak both French and German.
Allyson is engaged for her award-winning corporate education experience by both Fortune 500 companies and the world’s leading business schools including Oxford University, London Business School, HEC Paris, Duke Corporate Education amongst others.
She also serves as a judge for the National Business Awards, British American Business CHASE Awards, The Stevies® International Business Awards and UK Women in Marketing Awards, and as a Mentor for the Mayor of London’s International Business Programme.