Andy Cato

Andy Cato, best known as one half of Groove Armada, is now a leading voice in regenerative farming and co-founder of Wildfarmed, promoting sustainable food systems through soil-focused agriculture.

Andy Cato is a musician, regenerative farmer, entrepreneur, and environmental advocate, best known as one half of the internationally acclaimed electronic music duo Groove Armada. Over the course of a successful music career, Andy performed on global stages, released chart-topping albums, and earned Grammy and BRIT Award nominations. Yet, despite the rewards of life in the music industry, he found himself increasingly concerned about the disconnection between people, food, and nature.

His turning point came after reading an article about the realities of modern food production, which sparked a personal and professional transformation. Convinced that there had to be a better way to grow food—one that supported both human and planetary health—Andy made the rare and bold decision to step away from touring. He sold the publishing rights to his music and used the proceeds to buy a farm in southwest France, where he dedicated himself to learning and practising regenerative agriculture.

With no formal background in farming, Andy committed to restoring soil health, increasing biodiversity, and eliminating chemical inputs from his land. He spent years researching and trialling methods that work with natural systems rather than against them. It was a process of hard-won knowledge, built through daily hands-on experience and deep observation of the land. Alongside growing food in a more sustainable way, Andy was also rebuilding a connection between farming and flavour, nutrition, and the wellbeing of both people and the planet.

As his knowledge grew, so did his ambition to support wider change. In response to the challenges he saw across the food system—monocultures, degraded soils, and broken supply chains—Andy co-founded Wildfarmed, a pioneering organisation working with farmers, bakers, food brands and retailers to reshape the way grain is grown and consumed. The Wildfarmed model supports regenerative methods that put soil health at the centre, while creating commercial pathways that reward farmers fairly and deliver high-quality food to consumers.

Today, Andy Cato is recognised as a leading voice in the regenerative agriculture movement. He speaks with credibility and clarity on topics such as soil restoration, climate resilience, food system reform, and the potential for creative industries and agriculture to come together in service of a more sustainable future. His personal journey—from award-winning musician to hands-on farmer and systems thinker—resonates with a wide range of audiences, from business leaders and policymakers to food producers and consumers.

Andy brings a grounded, practical perspective to complex global issues. He shows what’s possible when we reimagine traditional systems and take action at a local level. Whether speaking at food and sustainability conferences, agricultural events, or corporate forums, Andy’s story offers a hopeful, solutions-focused view of what the future of food can look like—and what it takes to get there.