Anisa Morridadi

Anisa Morridadi is a social entrepreneur and strategic advisor who builds purpose-driven companies and leaders challenging how things are done. As Founder and Executive Chair of Beatfreeks, she transformed the organisation from an arts charity into an insight and strategy agency delivering world-class intelligence for brands including Coca-Cola, Google, and the National Trust, and now serves as Partner at Lunar Agency supporting the group's continued expansion. Named one of the UK's most radical thinkers by The Observer and NESTA, recognised in Forbes 30 Under 30 Europe, and holding leadership positions including Non-Executive Director at Clore Leadership, Anisa equips organisations to grow purposefully through her consultancy, keynotes, and advisory services that help leaders and brands achieve genuine relevance and lasting impact.

When Anisa Morridadi founded Beatfreeks in 2013, she set out to connect the world's largest generations with the brands and institutions that needed to understand them. Over a decade later, she has transformed that vision into a thriving insight and strategy agency delivering world-class intelligence for clients including Coca-Cola, Google, and the National Trust. Now serving as Founder and Executive Chair, and as Partner at Lunar Agency supporting the group's expansion, Anisa has built her reputation as one of the UK's most radical thinkers inspiring change for the better, recognised by The Observer and NESTA. Her journey from launching an arts charity to building a commercial agency reflects her ability to evolve ideas into sustainable impact, whilst her recent venture Dreamwala demonstrates her entrepreneurial range beyond the corporate sphere.

Anisa's credibility stems from consistent achievement across multiple domains. Named in Forbes 30 Under 30 Europe and awarded an Honorary Doctorate from Aston University in 2016, she has accumulated recognition including the 'Future Is Female' Ad Week Europe Winner in 2023 and EY Entrepreneur of the Year Regional Finalist. Her leadership extends beyond Beatfreeks through roles such as Non-Executive Director at Clore Leadership and committee member for the Birmingham 2022 Commonwealth Games. Through her consultancy, Anisa Morridadi Ltd, she works with leaders across private, charitable, and cultural sectors, whilst projects like the annual National Youth Trends Report and 'Be Internet Citizens' programme demonstrate her commitment to equipping young people and educators with practical tools. Her willingness to challenge convention was evident when she returned her British Empire Medal in 2020, protesting the honours system's colonial legacy and proving that her values guide her actions as much as her ambitions.

Through keynotes, advisory services, and coaching, Anisa helps organisations grow purposefully by achieving genuine relevance with the audiences that matter most. Her work centres on making people and practices heard, seen, and challenged, translating youth insight into actionable strategy that drives commercial success and cultural change. Audiences leave her sessions equipped with frameworks for building purpose-driven leadership and understanding generational shifts that affect everything from brand positioning to organisational culture. Whether speaking to corporate leaders seeking to connect with younger consumers or social enterprises navigating growth, Anisa delivers practical intelligence grounded in real-world application. Her influence continues to expand as she supports Lunar Agency's development whilst pursuing new ventures, always focused on helping clients win relevance in an evolving landscape where understanding people remains the ultimate competitive advantage.