Ashley Armstrong

Understanding how financial markets, interest rates, and economic shifts affect everyday businesses and consumers requires clarity that cuts through complexity. Ashley Armstrong, Business Editor at The Sun and PRCA City Journalist of the Year 2022, has revitalised business journalism with her sharp analysis of the cost of living crisis and high-profile interviews with figures including Bank of England governor Andrew Bailey and executives from Marks & Spencer, Sainsbury's, and Primark. Her sessions translate economic trends into practical insights, equipping audiences with the knowledge to navigate financial uncertainty and make informed decisions in challenging times.

Understanding the true cost of everyday decisions has never mattered more to British households and businesses. Ashley Armstrong is Business Editor at The Sun and one of the UK's most influential financial journalists, known for her incisive coverage of the cost of living crisis and her ability to translate complex economic shifts into clear, actionable insight for millions of readers. She has transformed The Sun's Business section into a vital resource for understanding how interest rates, market movements, and corporate decisions affect real people's lives, bringing both accessibility and authority to financial reporting.

Ashley's career spans more than 15 years covering the stories that shape Britain's economic landscape. She began reporting on the 2008 financial crisis at City AM before moving to Mergermarket to cover mergers and acquisitions, then breaking major retail news at The Daily and Sunday Telegraph, including the significant story of Sir Philip Green hiring advisers for the break-up of Arcadia. As Retail Editor at The Times, she documented the seismic impact of lockdowns on the high street, the acceleration of online shopping, and the challenges of grocery rationing and shortages during the pandemic. Her exceptional work earned her the PRCA City Journalist of the Year award in February 2022. Since joining The Sun in July 2022, Ashley has conducted revealing interviews with some of the most powerful figures in British finance and business, including Bank of England governor Andrew Bailey, and has invited top executives from Marks & Spencer, Sainsbury's, Primark, ITV, and Sage to guest edit her section, creating unprecedented access and transparency.

Ashley brings the rigour of financial journalism and the storytelling skill of a seasoned editor to every speaking engagement, helping audiences understand the forces reshaping the economy and their industries. She decodes policy decisions, market volatility, and consumer trends with clarity and confidence, empowering business leaders and event audiences to make informed decisions in uncertain times. As a sought-after host, moderator, and speaker, Ashley creates dynamic conversations that bridge the gap between boardroom strategy and everyday impact, leaving audiences with practical perspective on navigating economic change and capitalising on emerging opportunities in an evolving marketplace.