Jay Baer

Jay Baer is a business growth and customer experience expert who specialises in helping organisations outperform competitors through humanity in the age of AI and automation. A seventh-generation entrepreneur, he has advised over 700 iconic global brands including Nike, Oracle, Salesforce and The United Nations across three decades, and authored seven best-selling books on marketing and customer experience. Recognised as the number one Global Guru for marketing and number two for customer experience, Jay is also an inductee into the Professional Speaking Hall of Fame. His engaging, data-driven programmes equip audiences with practical frameworks to win customer loyalty and drive sustainable growth through strategic customer service and marketing innovation.

Over three decades, Jay Baer has advised more than 700 of the world's most iconic brands on how to win customer loyalty and accelerate growth through smarter service and marketing. From Nike and Oracle to Salesforce, Bentley and The United Nations, his counsel has shaped how organisations across industries connect with the people who matter most. A seventh-generation entrepreneur, Jay has founded five multimillion-dollar companies and authored seven best-selling books on marketing and customer experience. His latest work focuses on a critical question for modern business: how to use humanity to outperform competitors in an era increasingly defined by AI and automation.

Jay's credibility extends well beyond his client portfolio. He has been recognised as the number one Global Guru for marketing and number two for customer experience, and is an inductee into the Professional Speaking Hall of Fame. His research-driven approach combines proprietary customer behaviour studies with real-world application, delivering frameworks that cut through complexity and drive measurable results. As founder of Convince & Convert, a leading strategy consulting firm, Jay has also built a significant digital presence through award-winning podcasts, including Social Pros, twice named the top marketing podcast globally. He currently hosts The Spirit Guides, exploring the entrepreneurial journeys of the world's leading content creators. Known for his engaging, relatable style and signature plaid suits, which meeting planners can even select through his custom app, Jay has also carved out an unexpected niche as the world's number two tequila influencer, publishing 25 videos per month across Instagram, TikTok and beyond.

Jay's keynote programmes equip audiences with practical, immediately applicable insights that transform how they attract, serve and retain customers. Whether addressing aftermarket leaders at Auto Care Connect 2026 or Fortune 500 executives, his presentations blend sharp strategic thinking with entertaining delivery, leaving attendees motivated and equipped to act. His focus on closing uncertainty gaps, eliminating customer anxiety, and building loyalty through speed, clarity and kindness resonates across sectors. Audiences consistently describe his sessions as high-value business consulting delivered with energy and humour. By helping organisations see their business through the eyes of their customers, Jay creates lasting impact that extends far beyond the stage, empowering teams to turn customer experience into their greatest competitive advantage.