Bjorn Ulvaeus

Björn Ulvaeus is a Swedish musician, singer, songwriter, and producer best known as a member of the iconic and legendary musical group, ABBA. With an incredible career in the music and entertainment business, Bjorn has a plethora of anecdotal life and career stories, as well as insights into AI and Technology following the recent production of the award-winning ABBA Voyage. He is also passionate about delivering messages on team building, the music industry and the key to successful business.

When Bjorn met Benny Andersson in 1966, they instantly hit it off and wrote their first song ‘Isn’t It Easy to Say.’

In 1970, the pair started releasing records as a duo and also staged a cabaret show with their fiancées, Agnetha Faltskog and Anni-Frid Lyngstad.

From 1972 and a decade onwards, Bjorn was occupied by his work with the world-renowned supergroup, ABBA, which took the world by storm.

In 1999, Judy Craymer and Bjorn Ulvaeus produced Mamma Mia!, the first jukebox musical, and he was involved in many of the productions around the world from then on as well as the 2008 and 2018 movie versions.

Currently, Bjorn is involved in several theater productions in Stockholm, including a circus musical of Astrid Lindgren’s Pippi Longstocking, which opened at the Cirkus Theater in Stockholm in 2022.

In 2021, ABBA announced the release of the first album in 40 years, Voyage, as well as a virtual stage show “Voyage” which opened in a new custom-built arena in London in 2022.

Bjorn is president of CISAC, an umbrella organization for all royalty collecting societies for songwriters in the world.

He is also involved in a songwriting tool called Session, which captures songwriting metadata during the creative process.

In 2014, together with EQT founder Conni Jonsson, Bjorn founded Pophouse.

Pophouse acquires and develops entertainment brands within music, podcast and gaming, and the company began a serious venture into music catalogue investments in 2022.