Caroline Criado Perez

Caroline Criado Perez is an award-winning writer, broadcaster and feminist campaigner who exposes how gender data bias shapes everything from workplace safety and product design to artificial intelligence and healthcare. Her Sunday Times bestseller Invisible Women has sold over a million copies and been translated into more than thirty languages, winning both the Royal Society Science Book Prize and the Financial Times Business Book of Year Award. Named an OBE in 2015 and recipient of the inaugural Unwin Award in 2025, she hosts the podcast Visible Women and is currently writing her next book on women's reproductive health. Caroline equips audiences with practical frameworks for identifying data gaps in their own organisations, demonstrating why inclusive data isn't simply an equality issue but a commercial imperative that reduces risk, captures missed opportunities, and builds solutions that work for everyone.

When Caroline Criado Perez persuaded the Bank of England to feature female historical figures on banknotes in 2013, she sparked a national conversation about whose contributions society chooses to recognise and remember. That campaign, followed by her successful fight to erect the first statue of a woman in Parliament Square, revealed a pattern that would become the foundation of her life's work: the systematic exclusion of women from the data, design, and decision-making systems that shape our world. Through rigorous research and compelling storytelling, she has transformed how leaders understand the hidden biases embedded in the information they rely on to make critical decisions, demonstrating that what remains invisible often matters most.

Caroline's Sunday Times bestseller Invisible Women: Exposing Data Bias in a World Designed for Men has sold over a million copies and been translated into more than thirty languages since its 2019 publication. The book won the Royal Society Science Book Prize and the Financial Times Business Book of the Year Award, with policymakers and business leaders worldwide recognising its relevance to organisational decision making. Named an OBE in 2015 for services to equality and diversity, she holds honorary doctorates from three universities and won the inaugural Unwin Award in 2025 for authors whose work contributes meaningfully to the world. She will deliver the 2026 Unwin Lecture on publishing's societal value. Her activism extends beyond writing: she founded the Women's Room project to increase female expert representation in media and pushed Twitter to introduce abuse reporting mechanisms after experiencing sustained online harassment. She writes a regular newsletter reaching 65,000 subscribers and hosts the podcast Visible Women. Her forthcoming book explores women's reproductive health, examining how limited scientific understanding of female biology creates gaps in healthcare and medical research.

Caroline equips audiences with practical frameworks for identifying and addressing data bias in their own organisations. Her keynote presentations reveal how the gender data gap affects everything from workplace safety and product design to artificial intelligence development and customer experience. She demonstrates why diverse data isn't simply an equality issue but a commercial imperative, showing leaders how invisible assumptions create missed opportunities, increased risk, and solutions that fail half their potential users. Audiences leave with actionable insights for auditing their own data practices, challenging assumptions in decision making processes, and building more inclusive and effective strategies. Her ability to connect rigorous evidence with real-world application makes complex issues accessible and urgent, inspiring organisations to transform how they gather, interpret and act on information.