Erik Qualman

Erik Qualman is a bestselling author and internationally acclaimed keynote speaker specialising in artificial intelligence, digital leadership, and the future of work. His groundbreaking book Socialnomics reached number one on Amazon across nine countries and was a finalist for the American Marketing Association's Book of the Year, whilst Fast Company named him a Top 100 Digital Influencer. Now teaching Digital Leadership at Northwestern University's Medill School, Qualman has spoken in over 55 countries and delivered keynotes for IBM, major industry conferences, and audiences spanning corporate leaders to tech innovators. His sessions equip organisations with practical AI strategies and cutting-edge digital techniques that transform how teams lead, communicate, and drive measurable business growth in rapidly evolving markets.

Erik Qualman's keynote was the highlight of our Starbucks Conference. He is one of the most engaging and entertaining speakers I've come across, and was able to make the content relevant to our audience and fitting to our theme. His depth of insight and breadth of examples have prompted us to shift our thinking about social media, and leveraging it to stay connected to our partners and our customers.

Starbucks

More Erik Qualman reviews

When Erik Qualman produced "Social Media Revolution", it became the most watched social media video in the world, cementing his reputation as a visionary who translates complex digital trends into ideas that resonate with millions. His groundbreaking book Socialnomics reached number one on Amazon's bestseller lists across nine countries, including the US, Japan, UK, Canada, Germany, China, Korea, Italy and Portugal, and earned recognition as a finalist for the American Marketing Association's 2010 Book of the Year. Fast Company named him a Top 100 Digital Influencer, whilst his work has been featured in The New York Times, Wall Street Journal, Forbes, Fortune, Financial Times, USA Today and CBS Nightly News, positioning him as a trusted voice in understanding how technology reshapes business and society.

Qualman now teaches Digital Leadership at Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications, where he equips graduate students with the practical skills to navigate AI-driven markets and evolving digital landscapes. Over the course of his career, he has helped build digital capabilities for major organisations including Cadillac, Yahoo, AT&T, EarthLink and Travelzoo, bringing hands-on commercial insight to his academic and speaking work. He has delivered keynotes in over 55 countries, sharing stages with business leaders such as Ford's Alan Mulally, Walmart's Lee Scott, and figures ranging from Al Gore to Tony Hawk. His ability to distil emerging technologies into actionable strategies has made him a sought-after speaker at major industry conferences, including IBM's Business Connect and Europe's Fiber To The Home Council Meeting. Qualman holds a BA in Marketing from Michigan State University, where he was Academic All-Big Ten in basketball, and an MBA from the University of Texas' McCombs School of Business.

In his keynotes, Qualman focuses on cutting-edge marketing techniques, AI integration and digital leadership strategies that deliver measurable business results. He demonstrates how organisations can harness video content, geofencing and AI-powered platforms to connect with customers in meaningful ways, emphasising practical implementation over abstract theory. Audiences leave his sessions with tools they can apply immediately, from optimising their digital presence for voice search and mobile-first engagement to leveraging emerging technologies that shape purchasing decisions. His approach balances forward-thinking innovation with grounded business logic, ensuring that leaders at every level can confidently guide their teams through rapid technological change whilst maintaining focus on sustainable growth and genuine human connection.

Business, Leadership, Innovation, Marketing & Branding

To contact Erik Qualman about a speaking event, please call one of our booking agents on

+44 (0)20 7607 7070

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Client Reviews

What people said about Erik Qualman

"Erik Qualman's keynote was the highlight of our Starbucks Conference. He is one of the most engaging and entertaining speakers I've come across, and was able to make the content relevant to our audience and fitting to our theme. His depth of insight and breadth of examples have prompted us to shift our thinking about social media, and leveraging it to stay connected to our partners and our customers."
Starbucks

"Erik brought us up-to-the-minute knowledge of trends in social media in an entertaining and inspirational way. He also helped us see the relevance of those trends to our current and future business."
SVP/Global Web & Digital Media Coach, Inc.

"Erik Qualman made such a positive difference at Nokia’s Global Sales and Marketing Meeting 2010 with the theme "the changing consumer journey". Invited to speak about the ever changing Social Media environment, Erik brought a holistic view on the topic, he gave numerous examples of how social media is affecting people and importantly, how companies must react to address the opportunities the change represents. His personal style and the content of his presentation opened up for great discussion and the subsequent panel session where Erik was joined by members of Nokia's Executive Management, was very open and action-orientated. I am convinced Erik can contribute to driving change towards embracing and utilizing social media with any size of company in literally any business. He certainly contributed to the awareness and importance of the plans of transition Nokia has undertaken. "
Nokia

"Erik Qualman was a perfect keynote speaker. He combined his experience of social networks with our main topic of broadband and fibre to the home in a professional way. His lively presentation fascinated the audience and the messages were a great start for our FTTH conference alongside the Prime Minister of Portugal!"
FTTH Council Europe

"Erik gives a highly engaging and easy to understand keynote/seminar- if you need to know Digital/Social Media in business, then you need to know Erik Qualman."
AmericasMart

"Erik Qualman’s keynote presentation on social media and "socialnomics" was a home run with the executives at the Wine & Spirits Wholesalers Annual Convention. Erik’s vast knowledge of the topic, coupled with his easy and engaging presentation style far exceeded my expectations and those of the convention attendees. Months later I am still getting requests for copies of his presentation and inquiries about his book. I have been planning meetings and conventions over 20 years and Erik is by far one of my favorite speakers to date. "
Wine & Spirits Wholesalers of America

"Erik is a dynamic and passionate speaker. During his "Socialnomics" presentation at our Education Week he provided great insight on how to best leverage social media both at a business and personal level. Erik has a vast amount of knowledge and his presentation increased our appreciation and understanding of social media. That combined with his passion and genuinely friendly personality makes him a unique and captivating speaker. He was by far one of the best speakers we have had! "
Certified Public Accountants and Consultants

"Erik Qualman is a sharp and creative thinker who is not only a gifted speaker about social media and "socialnomics", he also has a versatile ability to explain complex concepts by converting them into easy to grasp examples. His speech in Brazil at the ABRADI-RS VI Forum of Corporate Internet was refreshing and inspirational and opened the floor to a provoking discussion about the dimensions of digital inclusion amongst the different economic levels of society."
E-continuus Collaboration Strategies.

"Business leaders are trying to wrap their arms around promoting their brand and rising above the marketplace clutter Qualman gets it and provided our audience an easily understood path to get where they need to be in marketing today!"
Pittsburgh Graduate School of Business

"Business leaders are trying to wrap their arms around promoting their brand and rising above the marketplace clutter Qualman gets it and provided our audience an easily understood path to get where they need to be in marketing today!"
Pittsburgh Graduate School of Business

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