James Hardy
James Hardy is an authority on retail globalisation and e-commerce who provides valuable learnings for businesses in the digital age. He delivers insightful keynotes on topics such as the future of eCommerce, business ecosystems, Alibaba's success and disruptive approach, and the different strategies of Alibaba and Amazon.
James specialises in working with brands to future-proof their online expansion across diverse trading platforms (from Amazon and Alibaba to boutique marketplaces and own-brand sites).
With a background in legal mergers & acquisitions, he previously served as Head of Europe for Alibaba. He then co-founded the UKs largest China-e commerce exporter - an award-winning, high growth platform that helped brands throughout Europe build market share in mainland China.
James has worked on international e-commerce strategies for multiple FTSE 250 companies, identifying how brands can maximise their value to external, private, and public markets. He explores what the largest global conglomerates can learn from start-up methodology, and what smaller companies can learn from brands such as Alibaba about scaling their business.
As an international thought-leader, James’s expertise has appeared in The Financial Times, The Huffington Post, The Journal du Net, The BBC and China Daily News.
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