Keiran Pedley

Keiran Pedley is Director of Politics at Ipsos, where he specialises in understanding political behaviour, public opinion and the social trends shaping British society. Since joining Ipsos in 2019, he has led research on major national moments, from accurately forecasting the 2019 European and General Elections to tracking public attitudes through the Covid-19 pandemic, the cost of living crisis and shifting political leadership. His analysis regularly features across broadcast and print media, including a monthly column for The Evening Standard and contributions to The i Newspaper, whilst his social media insight reaches political editors, academics and senior figures across government. Audiences gain sharp, evidence-based clarity on the forces driving British politics, equipping organisations to navigate uncertainty and anticipate what comes next with confidence.

When Keiran Pedley accurately forecasted the outcomes of both the 2019 European and General Elections, he established himself as one of the most trusted voices in British political analysis. A London School of Economics graduate who joined Ipsos in 2019, he has since risen to Director of Politics, leading the firm's work on understanding how public opinion shapes and responds to the forces transforming British society. His research has tracked the nation through seismic shifts: the Covid-19 pandemic, the cost of living crisis, international conflicts, and the churn of multiple Prime Ministers, providing the evidence base that helps organisations make sense of turbulent times.

Keiran's credibility stems from his ability to translate complex polling data into actionable insight that resonates across sectors. His analysis appears regularly in broadcast and print media, with a monthly column in The Evening Standard and frequent contributions to The i Newspaper offering accessible commentary on the political currents driving national debate. On social media, he has cultivated a substantial following that includes leading political editors, academics, and senior figures from both the Cabinet and Shadow Cabinet, reflecting the cross-party respect his work commands. This combination of rigorous methodology, media fluency, and political impartiality positions him as a rare bridge between data, policy, and public understanding at a moment when all three feel increasingly disconnected.

For organisations navigating uncertainty, Keiran delivers clarity on what the evidence actually reveals about where Britain is heading. His presentations cut through speculation to show audiences how public attitudes are evolving on everything from economic confidence to social change, equipping leaders to anticipate shifts before they become headlines. Whether exploring voter behaviour, generational divides, or the factors that will define the next election cycle, he provides the strategic foresight that helps businesses, institutions, and policymakers move from reaction to preparation. Audiences leave with a sharper understanding of the political landscape, practical tools for interpreting change, and the confidence to make decisions grounded in what people genuinely think and feel.