Keon West

Keon West is a Professor of Social Psychology and a leading authority on identity, prejudice, and representation, known for his engaging ability to translate complex research into meaningful insight. A Rhodes Scholar with a doctorate from Oxford University, he has authored over 60 empirical papers cited more than 1,800 times and co-created the audiobook *Skewed*, which explores how bias distorts our perceptions. His work has reached global audiences through the BBC World Service, Channel 4, and Discovery Channel, earning him international recognition as a trusted voice on social behaviour. Keon equips organisations and audiences with evidence-based strategies to challenge prejudice, foster inclusivity, and create lasting cultural change.

Keon West completed his doctorate in Social Psychology at Oxford University as a Rhodes Scholar, having already shaped his worldview through studies in Trinidad, Jamaica, the United States, and France. That international foundation now underpins a career dedicated to understanding the mechanics of prejudice and the power of representation to reshape social behaviour. With over 60 empirical papers cited more than 1,800 times in scientific literature, his research has become essential reading for those seeking to challenge bias and build more inclusive environments. His work moves beyond academic theory, translating rigorous evidence into practical tools that help organisations and individuals confront the structures that perpetuate inequality.

As a Professor of Social Psychology, Keon has earned international recognition not only for his scholarship but for his ability to make complex ideas accessible and actionable. He has presented thought-provoking programmes for the BBC World Service, BBC Radio 4, and Channel 4, exploring subjects as varied as nakedness and racism with clarity and insight. His appearances on the Discovery Channel and in prominent newspapers have established him as a trusted voice on identity and social dynamics. Keon is co-author of the audiobook *Skewed: How Bias Distorts Our View of Other People and How to Make It Stop*, and his forthcoming book, *The Science of Racism: Everything You Need to Know But Probably Don't Know, Yet*, will be released in the UK and US early next year, offering an essential resource for anyone committed to understanding and dismantling racism.

Keon equips audiences with evidence-based strategies that go beyond awareness, enabling them to identify bias in their own thinking and create meaningful cultural change within their organisations. His presentations combine rigorous research with real-world application, helping teams and leaders recognise how representation influences perception and how small shifts in behaviour can produce lasting impact. Whether addressing corporate audiences, educational institutions, or public forums, Keon inspires action grounded in science and empathy. His passion for challenging prejudice, paired with his engaging communication style, ensures that audiences leave not only informed but motivated to apply what they have learnt in ways that foster genuine inclusivity and equality.