Max McKeown

Max McKeown, often described as Europe's answer to Tom Peters, is a strategic advisor to Fortune 100 companies including Pfizer, Sony and Topshop, and was elected to the Customer Service Hall of Fame. Through his distinctive interactive whiteboard method, Max equips audiences with practical tools to build idea-hungry cultures, develop high-trust leadership and create powerful strategies that deliver the future their customers need.

Organisations falter when they cling to outdated strategies while the world around them shifts. They struggle to build cultures where innovation thrives, adaptability becomes second nature, and leaders think strategically rather than reactively. Max McKeown is a management thinker and strategic advisor who helps businesses navigate this challenge, working with some of the world's most admired companies to shape their futures through innovation, leadership, and high adaptability cultures. Often described as Europe's answer to Tom Peters, Max has been elected to the Customer Service Hall of Fame and recognised as a Star of Human Resources by Personnel Today, bringing a rare combination of creative thinking and practical commercial insight to every engagement.

Max's credibility stems from over 25 years of hands-on consulting experience with global brands including Pfizer, Topshop, and Sony, as well as his pivotal role in launching the Xbox in the UK. This depth of experience working at the helm of major organisations has given him unique insight into what truly drives customer experience, cultural transformation, and strategic success. As an international bestselling author, his publication The Strategy Book won Commuter Read at the Chartered Management Institute Book of the Year 2013 and was rated Amazon's Best Business Book of 2012, cementing his reputation as an expert on strategy, leadership, and culture. A multi-award winning speaker and consultant, Max has also shared his expertise on national television and radio, making complex business thinking accessible to diverse audiences whilst maintaining the rigour that Fortune 100 companies demand.

Max transforms how audiences think and act through his distinctive presentation approach. Standing before an enormous whiteboard, he creates an interactive ideas board where he draws, scribbles, and develops concepts in real time, blending insider knowledge from the world's biggest brands with audience contributions to generate memorable, practical insights. His fast-paced, down-to-earth style tackles the real questions leaders face: how to shift from inside-out to outside-in thinking, how to develop high trust leadership that enables faster movement, and how to build idea hungry climates where creativity flourishes. Through examples, humour, and emotion, Max demonstrates that people and businesses grow stronger when they use imagination to create brilliant strategies during adversity. Audiences leave with tangible tools for bringing innovation to life, developing powerful strategic thinking, and mastering the rules of adaptability that deliver the futures their customers need.