Maxi Sarwas

Maxi Sarwas is one of Germany's leading event moderators and journalists, known for her multilingual fluency in German, English, and Italian, and her ability to elevate any format with charm, competence, and meticulous attention to detail. With over a decade of experience facilitating more than 2,500 live events, she has worked with prestigious clients including Deutsche Telekom, BMW, Audi, Lufthansa, and FC Bayern Munich, and currently moderates the documentary series 'Innovation Germany' for WELT.de. Her thorough preparation, journalistic rigour, and natural stage presence help organisations deliver polished, engaging events that leave lasting impressions on audiences and stakeholders alike.

Over more than a decade in the spotlight, Maxi Sarwas has facilitated more than 2,500 live events across Europe, building a reputation that has made her one of Germany's most trusted voices on stage and screen. From high-profile galas and product launches to international congresses and panel discussions, she has worked with some of the world's most recognisable brands, including Deutsche Telekom, BMW, Audi, Lufthansa, Panasonic, and FC Bayern Munich. Her ability to adapt seamlessly across formats, languages, and industries has established her as a first-choice moderator for organisations seeking polish, presence, and precision. Currently, she moderates and designs the documentary series 'Innovation Germany' for WELT.de, bringing her journalistic rigour and curiosity to stories shaping the future of business and technology.

Maxi's credibility stems from her dual expertise as both a trained journalist and an experienced live presenter. She began her career in broadcasting, working as a presenter on Radio Cologne Campus 100.0 and as a reporter on Radio Cologne 107.1, before moving into television with roles at Goldstar TV, Sky, and internet TV channel FCBH.TV. Her journalistic background gives her the research skills and editorial judgement to prepare thoroughly for every engagement, while her fluency in German, English, and Italian allows her to connect with international audiences and clients with ease. Whether moderating a 14-day vehicle launch in Barcelona for over 1,100 guests from 23 countries or leading a global customer event at Europa-Park Rust, Maxi combines charm, competence, and meticulous attention to detail. Her clients consistently praise her professionalism, stage presence, and ability to elevate events into memorable experiences that resonate long after the final applause.

Maxi helps organisations deliver events that feel polished, engaging, and purposeful. She goes beyond simply guiding an agenda, working closely with clients to understand their objectives and bring their vision to life with clarity and confidence. Her thorough preparation ensures she can respond to the unexpected, keep audiences engaged, and create an atmosphere that reflects the tone and ambition of the occasion. For leadership teams, event planners, and marketing professionals, Maxi offers the reassurance that comes from working with someone who understands the stakes, respects the detail, and delivers consistently under pressure. Audiences leave her events feeling informed, inspired, and connected to the ideas and people they have encountered, whilst clients benefit from a partnership built on trust, expertise, and a shared commitment to excellence.