Michael Bloomfield

Dr Michael Bloomfield is an anthropologist and creativity expert who developed Cusp Theory, the first unified scientific theory of creativity. With a PhD from the University of East London, where he formerly lectured, he has delivered talks to global organisations including IBM, Deloitte, and Barclays, and authored the book and app Creative Being. Michael helps organisations embed creativity into their culture through engaging keynotes and workshops, equipping leaders and teams with practical tools to unlock creative intelligence, drive innovation, and adapt confidently to the demands of modern work.

Fifty thousand years ago, a transformation known as the Creative Explosion marked the moment humans became truly human, and Dr Michael Bloomfield has spent his career uncovering why that matters now more than ever. As an anthropologist with a PhD from the University of East London, where he formerly lectured, Michael developed Cusp Theory, the first unified scientific theory of creativity. His groundbreaking work challenges the myth that creativity belongs only to artists and poets, revealing instead that it underpins every major breakthrough in human history, from technological invention and social philosophy to military strategy and business innovation. Through his book *Creative Being* and the revolutionary app of the same name, Michael has created the first systematic, science-based tool for increasing creative intelligence through daily mental exercises designed to stretch the mind in counterintuitive and valuable ways.

Michael's expertise has been sought by some of the world's leading organisations, including IBM, Deloitte, Barclays Bank, Procter & Gamble, and Omnicom, where his insights have shaped how teams think, innovate, and solve problems. As a commercial semiotician and business anthropologist, he has provided bold, actionable ideas that organisations have leveraged to generate measurable impact and revenue. His work has been featured in the Guardian, where he has also run Masterclasses on unlocking creative potential, and his inventive thinking has contributed to award-winning advertising campaigns and marketing concepts worth billions. Beyond corporate environments, Michael runs idea generation workshops for television production companies, branding agencies, and organisations far removed from the creative industries, reflecting his conviction that creativity is no longer a niche skill but a fundamental requirement across the entire world of work, as recognised by the World Economic Forum.

Michael equips audiences with practical frameworks to embed creativity into organisational culture, helping leaders understand that creative thinking is not a luxury but a strategic necessity. His keynotes and workshops move beyond inspiration, offering tangible tools that individuals and teams can apply immediately to drive innovation, improve mental health and wellbeing, and adapt confidently to change. Whether addressing the future of work, sustainability, or leadership, Michael's approach is grounded in science yet deeply human, making complex ideas accessible and actionable. His ultimate goal extends beyond the boardroom: he is passionate about expanding creativity in education, fostering the cultural change needed to ensure schools nurture rather than stifle creative potential. Audiences leave his sessions not only inspired but equipped with the mindset and methods to unlock their own creative intelligence and transform the way they work.