Niraj Kapur

Niraj Kapur is a sales coach and LinkedIn strategist who transforms how businesses and professionals approach modern selling. With 25 years of sales experience, he founded Everybody Works in Sales, authored the international bestseller "Everybody Works in Sales", and has trained over 500 companies worldwide, including Salesforce, Terex, and Barclays. Named a LinkedIn Top Voice from 2021 to 2025 and recognised by Salesforce as a Top Sales Influencer, he speaks at major events across the UK and Europe, delivering TEDx talks and keynotes on LinkedIn strategy, sales growth, and vulnerability in leadership. His sessions equip teams with actionable techniques to build personal brands, close more deals, and confidently navigate objections in today's competitive landscape.

After 25 years immersed in the world of sales across London and beyond, Niraj Kapur founded Everybody Works in Sales, a training enterprise dedicated to transforming how professionals and organisations approach modern selling. His international bestseller, also titled "Everybody Works in Sales", has become essential reading for anyone seeking to elevate their sales performance and understand that regardless of role or industry, everyone contributes to business growth. Named a LinkedIn Top Voice consecutively from 2021 to 2025 and recognised by Salesforce as a Top Sales Influencer for multiple years, Niraj has established himself as a leading authority on LinkedIn strategy and contemporary sales techniques. His work has taken him from London to stages across Europe, including Portugal, Croatia, Barcelona, and Belfast, where his TEDx talk "How Vulnerability Changed My Life" in April 2023 revealed the human side of professional success.

Niraj's credibility stems from tangible impact across hundreds of organisations worldwide. He has trained over 500 companies, including global names such as Terex, Salesforce, Barclays, NBM Group, and Cirata, delivering LinkedIn and sales training that addresses the realities of today's competitive landscape. His speaking portfolio spans major industry events including Top Sales Summit in Portugal, Salesforce Sales Summit in London, UpLift Live in Birmingham, and Social Media Fest Ireland across Wexford and Belfast. Beyond his client work, Niraj serves as a coach with MySalesCoach, recognising that many managers lack either the skills or time to provide quality coaching to their teams. His voluntary work further demonstrates his commitment to making a difference, having chaired a Prince's Trust initiative that created and sold 400 cookbooks to support young people, whilst also serving as an ambassador for Milton Keynes Hospital Charity and consistently raising funds and awareness for Movember.

Niraj equips audiences with practical, immediately applicable strategies to build personal brands, master LinkedIn for business development, and confidently handle objections that typically derail sales conversations. His sessions focus on actionable techniques rather than theory, ensuring delegates leave with clear steps they can implement straight away. Whether addressing how artificial intelligence is reshaping modern selling or demonstrating how vulnerability strengthens leadership, Niraj connects authenticity with commercial results. Audiences gain not only the tools to close more deals and grow their businesses, but also the confidence to approach sales as a genuine, human discipline. His ability to blend strategic insight with real-world experience creates lasting impact, helping professionals at every level recognise their role in driving organisational success whilst maintaining the personal integrity that builds trust with clients.