Peter Crolla

Peter Crolla is Race Team Manager at the Cadillac F1 Team, where he is building America's newest Formula 1 operation from the ground up ahead of its 2026 championship debut. Previously Team Manager at Haas F1 from 2015 to 2024, he established their UK operations and guided the team to fifth in the 2018 World Constructors' Championship, their maiden pole position in 2022, and FIA Three-Star Environmental Accreditation. His sessions equip leaders with the operational discipline and accountability systems used in elite motorsport, showing how organisations can perform consistently under non-negotiable deadlines and zero tolerance for error.

After nearly a decade establishing Haas F1 as a competitive independent team, Peter Crolla took on an even rarer challenge in 2025: building America's newest Formula 1 operation from scratch. As Race Team Manager for the Cadillac F1 Team, he is preparing the organisation for its 2026 championship debut, a task that places him among a small group of professionals who have stood up a competitive F1 team from a standing start not once, but twice in a decade. His move from Haas to Cadillac reflects the trust placed in someone who understands how to coordinate 1,800 people around twenty-four non-negotiable race weekend deadlines each year, under one of the most exacting regulatory regimes in commercial sport.

Peter's Formula 1 career began at McLaren Racing, where he worked as Team Leader alongside World Champions Jenson Button and Fernando Alonso. In 2015, he joined Haas F1 as its fourteenth employee, before the team had competed on a grid, and played an integral role in establishing their UK operations in Banbury ahead of their 2016 debut. Under his leadership as Team Manager, Haas achieved fifth place in the 2018 World Constructors' Championship, secured their maiden pole position at the 2022 Brazilian Grand Prix, and earned FIA Three-Star Environmental Accreditation. His responsibilities included managing all sporting matters with the FIA, maintaining encyclopaedic knowledge of the sport's regulations to ensure full compliance, and working on the pit wall alongside Team Principal Guenther Steiner during race weekends. Earlier in his career, Peter managed championship-winning teams in the British Touring Car Championship with Team Dynamics and led operations at Fortec Motorsport across British Formula 3 and the Renault World Series.

Peter's speaking work equips leaders with the operational discipline and accountability systems used in elite motorsport, showing organisations how to perform consistently when deadlines are non-negotiable and mistakes are visible. He demonstrates how Formula 1 teams complete thirty-six tasks in 1.8 seconds during a pit stop, where one missed cue transforms a podium into a points-paying afternoon, and translates that choreography into practical frameworks for high-pressure business environments. Audiences learn how to keep people accountable without creating fear, how to close the gap between aspiration and delivery when pressure is sustained, and how to build systems that function reliably when there is zero tolerance for error. His insights help organisations move from describing high performance to actually delivering it.