Richie Norton

Richie Norton is a performance coach and yoga specialist who helps individuals and teams unlock peak physical and mental performance through movement, mindfulness and nature-based training. A former professional rugby player who transitioned from athlete to coach following career-ending injuries, Richie has spent a decade working with high-profile clients including Orlando Bloom, Fearne Cotton and Joe Wicks, as well as global brands such as Red Bull, New Balance and The North Face. His sessions equip audiences with practical tools to build resilience, manage stress and enhance wellbeing, blending yoga, breathwork and outdoor connection into actionable strategies that drive lasting personal and professional transformation.

A career-ending injury on the rugby pitch became the catalyst for Richie Norton's transformation from professional athlete to one of the most sought-after performance coaches working across movement, mindfulness and mental resilience today. What began as a personal journey to rebuild his body and identity through yoga, breathwork and nature-based training evolved into a global coaching practice that now serves elite performers, household names and corporate teams alike. Over the past decade, Richie has built a reputation for delivering results where physical conditioning meets mental clarity, working from mountain peaks to film sets, boardrooms to beaches.

Richie's client list reflects the breadth and calibre of his expertise. He has trained Orlando Bloom for physically demanding film roles, delivered yoga sessions with Fearne Cotton, coached Joe Wicks through personal training programmes, and guided British motorcycle racing champion Chaz Davies through alpine altitude training. As an XPT Life Master Coach, Richie combines meditation, calisthenics, capoeira and yoga into a distinctive methodology that adapts to individual needs and goals. His work with global brands including Red Bull, New Balance, The North Face, Speedo, Triumph, Jeep and Axa PPP Healthcare demonstrates his ability to translate high-performance principles into commercial and team environments. During the 2020 lockdown, Richie expanded his reach through the Vibe Tribe online community, offering training advice, coaching and mental health guidance to a dedicated membership navigating uncertainty and isolation.

Richie equips audiences with practical, immediately applicable tools to manage stress, build resilience and enhance wellbeing in both personal and professional contexts. His sessions go beyond theory, offering participants actionable strategies drawn from real-world experience with elite athletes, creative professionals and corporate teams. Whether speaking to leadership groups seeking to improve team performance, organisations focused on employee wellbeing, or individuals looking to unlock their physical and mental potential, Richie's approach is grounded, accessible and results-driven. Now based in rural Wales, he champions the transformative power of reconnecting with nature and integrates outdoor environments into his coaching whenever possible. Audiences leave his sessions with clarity, renewed energy and a toolkit designed to create lasting change in how they move, think and perform under pressure.