Sally Osman

Sally Osman is a strategic communications expert and leadership advisor who specialises in reputation management, organisational transformation and leading through crisis. Former Director of Royal Communications for Her late Majesty Queen Elizabeth II and the Royal Household, she has guided communications at the BBC, Sony Europe, Sky and Channel 5 through periods of intense scrutiny and market change. Now Non-Executive Chair at Echo Research, Senior Advisor at global CEO advisory firm Teneo, and a Meyler Campbell-accredited leadership coach, Sally also serves as a board director of English National Opera and the Courtauld Institute of Art. She equips leaders with practical frameworks to navigate complexity, protect trust and communicate with confidence under pressure.

When Sally Osman took the helm as Director of Royal Communications for Her late Majesty Queen Elizabeth II, she stepped into one of the most scrutinised communications roles in the world, navigating an era of unprecedented media evolution whilst balancing centuries of tradition with modern public expectation. Her career has been defined by leading through moments when reputation, trust and clarity matter most, from guiding the BBC through periods of institutional challenge to directing communications for Sony Europe, Sky and Channel 5 during market transformation and crisis. Now Non-Executive Chair at Echo Research, Senior Advisor at global CEO advisory firm Teneo and a Meyler Campbell-accredited leadership coach, Sally applies decades of experience at the intersection of public and commercial life to help leaders strengthen their organisations' resilience and reputation.

Sally's expertise is rooted in roles that demanded both strategic vision and practical execution under intense pressure. At Buckingham Palace, she led communications through a period of profound change, learning how to protect institutional purpose whilst responding to shifting public sentiment. Her leadership across major broadcasters and global corporations taught her invaluable lessons about managing reputational risk, navigating political complexity and building cultures grounded in authenticity. A former journalist and magazine editor who studied law at Exeter University, Sally is an alumnus of the Wharton Business School, a Fellow and former Vice Chair of the Royal Television Society, and a member of The Marketing Group of Great Britain. She has shared her insight as a commentator on major global events, participating in television coverage of the deaths of the Duke of Edinburgh and Her late Majesty The Queen for the BBC, CNN and CTV in Canada. Her appointment as Non-Executive Chair of Echo Research in 2025 reflects her standing as a trusted advisor on reputation strategy and stakeholder engagement.

Sally serves on the boards of the Courtauld Institute of Art and English National Opera, and as a trustee of Our Future Health, the world's largest health research programme developing new ways to prevent, detect and treat diseases. Through her advisory work and coaching practice, she equips leaders with practical frameworks to communicate effectively, manage reputation proactively and lead with confidence through uncertainty. Her sessions translate strategic insight into actionable tools, helping audiences understand how to protect organisational trust, navigate crisis and build cultures capable of withstanding scrutiny. Sally's approach is grounded in real-world experience, offering leaders tangible methods to address the complex challenges facing modern businesses and institutions whilst maintaining clarity of purpose when it matters most.