Will Buxton

Will Buxton is a motorsport broadcaster, journalist, and New York Times best-selling author who specialises in translating the high-stakes world of elite racing into powerful insights for business audiences. With over two decades in motorsport journalism, he's gained international recognition through Netflix's Formula 1: Drive to Survive, his role as Fox Sports' lead IndyCar commentator, and as a contributor to the F1 film alongside Brad Pitt. His latest book, Grand Prix: An Illustrated History of Formula 1, was published in August 2024. Will helps leaders navigate the balance between AI-driven decision-making and human intuition, drawing from motorsport's cutting-edge use of data analytics, real-time strategy, and split-second judgement to show audiences how exceptional performance emerges when technology and instinct work together under pressure.

When Netflix sought to transform Formula 1 from an elite motorsport into a global cultural phenomenon, Will Buxton became one of the defining voices of *Drive to Survive*, the groundbreaking docuseries that changed how millions experience racing. Over more than two decades in motorsport journalism, he has built a career translating the speed, strategy, and human drama of elite competition into stories that resonate far beyond the track. His work spans Formula One Management, F1 TV, and a role as contributor to the F1 film alongside Brad Pitt, whilst his second book, *Grand Prix: An Illustrated History of Formula 1*, published in August 2024, became a New York Times bestseller. In January 2025, Fox Sports appointed him as lead commentator for the IndyCar Series, marking a significant expansion of his broadcasting portfolio and reinforcing his status as one of motorsport's most trusted and versatile voices.

Will's credibility stems from his deep understanding of how technology and human judgement intersect under extreme pressure. He has witnessed first-hand how Formula 1 teams deploy AI and predictive analytics to optimise aerodynamics, refine race strategy in real time, and execute split-second pit decisions that can determine championship outcomes. Yet his expertise lies not in celebrating data for its own sake, but in revealing the delicate balance between algorithmic precision and the instinct, creativity, and emotional intelligence that separate good decisions from exceptional ones. Through his commentary, writing, and advisory work, he has become a bridge between the cutting-edge world of motorsport innovation and the broader business landscape, helping leaders understand that technological advantage alone guarantees nothing without the human capacity to interpret, challenge, and act on it.

As a keynote speaker, Will equips business audiences with practical frameworks for navigating high-stakes decision-making in an AI-driven world. Drawing from the rivalries, setbacks, and triumphs that make Formula 1 compelling, he demonstrates how exceptional performance emerges when organisations know not just how to gather data, but when to trust it and when to override it. His presentations reveal how motorsport's most successful teams cultivate the judgement and courage required to make irreversible calls in fractions of a second, offering leaders tangible strategies for fostering that same balance within their own teams. Audiences leave with renewed confidence in their ability to harness technology as a tool rather than a crutch, empowered to lead with both analytical rigour and the creativity, connection, and intuition that only humans can provide.