Ben Legg

Ben Legg is the former COO of Google Europe, a three-time tech CEO, and a globally recognised authority on artificial intelligence, the future of work, and digital transformation. As CEO and Co-Founder of The Portfolio Collective and author of the award-winning "Marketing for CEOs: Death or Glory in the Digital Age", he advises Wall Street investors and Fortune 500 leaders navigating the shift to an AI-first world. His audiences gain immediately actionable strategies rooted in real-world success, from monetising Google's major platforms to leading global technology businesses across nine countries, empowering organisations to turn technological disruption into competitive advantage with clarity and confidence.

During his tenure as COO of Google Europe from 2007 to 2009, Ben Legg wrote the blueprint for monetising the tech giant's major platforms, including Search, YouTube, Maps and Mobile. That framework remains the industry standard today and helped double Google's European revenue in three years. A former British Army officer who played a key role in ending the Siege of Sarajevo in 1995, Ben has since built a remarkable career spanning strategy consulting at McKinsey, senior marketing and sales leadership at Coca-Cola across Greece, Poland and India, and three CEO roles leading global technology businesses. He is also the CEO and Co-Founder of The Portfolio Collective, the world's leading community for portfolio professionals, and author of the award-winning book "Marketing for CEOs: Death or Glory in the Digital Age".

Ben's career trajectory reflects a rare combination of operational excellence and strategic vision. After his military service as an engineer, he joined McKinsey before moving to Coca-Cola, where his success in turning around the Indian market caught Google's attention. Since leaving Google, he has led European Directories, Adknowledge, AdParlor and Ola, working closely with many of Silicon Valley's most influential companies. His expertise spans artificial intelligence, digital transformation, global expansion, marketplaces, e-commerce and the creator economy. Ben has also built a strong reputation on Wall Street, advising investors on the latest technology and revenue trends whilst guiding hundreds of CEOs, boards and government ministers worldwide. In 2026, his speaking clients have included Novo Nordisk, CVC, AstraZeneca, DHL, Deloitte and SCG, and he serves on the boards of MoneyPlus and Goodsted, alongside advisory roles with Hypervolt and other innovative businesses.

Audiences value Ben's high-energy, data-driven approach that transforms complex technological shifts into practical strategies leaders can implement immediately. Having lived in nine countries and worked in more than 60, he delivers insights shaped by genuine global perspective and first-hand experience at the highest levels of business. Ben has spoken at prestigious events including the Cannes Lions Festival of Creativity, AdTech, Future of Work Conference and Chief Disruptor, as well as internal conferences for Google, Coca-Cola, Samsung and King Games. His commentary has been featured across the BBC, NBC, Bloomberg, The Wall Street Journal, the Financial Times and The Times. For organisations navigating rapid changes in technology, work and geopolitics, Ben provides the clarity, authority and actionable intelligence that turn disruption into competitive advantage.