Zoe Scaman

Zoe Scaman is a strategist, writer, and advisor recognised for navigating the complex intersection of business strategy, organisational transformation, and emerging technology. She founded Bodacious, a strategy studio focused on brand innovation and community building, and serves as Chief Strategy Officer at 77X, the youth-culture studio founded by NBA star Luka Dončić. With two decades of experience, including senior strategy roles at Droga5 and Ridley Scott Creative Group, she has collaborated with global brands from Coca-Cola to Netflix. Her sessions equip leaders and organisations to make confident strategic decisions in uncertain territory, translating complex technological and cultural shifts into actionable business direction.

In May 2025, Zoe Scaman was inducted into the British Media Association's Hall of Fame, a milestone that recognised two decades of reshaping how organisations think about strategy in an era defined by technological disruption and cultural change. The following year, her influence was further acknowledged when she was shortlisted for The Speaker Awards 2026, cementing her reputation as one of the most compelling voices at the intersection of business, technology, and culture. Through her strategy studio Bodacious, and as Chief Strategy Officer at 77X, the youth-culture studio founded by NBA star Luka Dončić, she has built a practice that challenges businesses to operate where clarity is scarce and courage is essential.

Her career has been defined by working in what she describes as the uncomfortable spaces where business strategy, organisational transformation, and emerging technology collide. Before founding Bodacious, she held senior strategy roles at Droga5 and Ridley Scott Creative Group, where she collaborated with global brands including Coca-Cola, Netflix, and a diverse roster of cultural figures from Enrique Iglesias to DJ Khaled. Her expertise extends beyond traditional brand work. At 77X, she shapes strategy for a studio rooted in youth culture and global influence, whilst also leading change programmes, grants, and research partnerships for the Luka Dončić Foundation. Her focus on artificial intelligence and its implications for branding and marketing has positioned her as a thought leader navigating one of the most transformative moments in modern business. She understands that technology is not simply a tool but a force that redefines what organisations stand for and how they connect with audiences.

Zoe helps leaders make confident decisions when the path forward is anything but clear. Her sessions translate complex technological and cultural shifts into actionable strategic direction, equipping organisations to move beyond hesitation and into purposeful action. Audiences leave with practical frameworks for navigating uncertainty, a clearer understanding of how emerging trends reshape their industries, and the confidence to lead transformation rather than react to it. Whether addressing questions of brand relevance, organisational agility, or the strategic use of AI, she delivers insight that feels both intellectually rigorous and immediately applicable. Her work ensures that businesses do not merely survive disruption but use it as an opportunity to redefine their relevance and impact.