Zannah Ryabchuk

Zannah Ryabchuk is a keynote speaker and CEO of Breakthrough Global who specialises in organisational culture, transformation and leadership in uncertain environments. A 2023 winner of the 35 Women in Leadership Under 35 award, she has delivered work with global organisations including Kellanova, Ferrero and Coty, and hosts the 3 Lessons from Breakthrough Leaders podcast. Zannah helps audiences unlock growth by shifting the cultural habits that shape everyday decisions, equipping leaders and teams with practical tools to build momentum, strengthen alignment and create the conditions for sustained high performance even in rapidly changing contexts.

When Zannah Ryabchuk stepped into the role of CEO at Breakthrough Global, she had already spent over a decade working inside the messy, human reality of organisational change. Recognised in 2023 as one of the 35 Women in Leadership Under 35, she has built her reputation not on theory alone but on helping global organisations including Kellanova, Ferrero, JDE Peet's, Ricoh and Coty unlock growth by shifting the cultural habits that quietly shape performance. Her approach centres on energy, alignment and engagement, offering audiences a clear-eyed view of what drains momentum and what creates the conditions for teams to move with clarity and purpose. Before founding her career in transformation, Zannah worked in online marketing and communications for leading fashion and beauty brands including Estée Lauder and Tom Ford, alongside operational roles in trade and research institutions, and holds a Master's in Chinese and African International Relations.

Zannah's expertise is grounded in 13 years at Breakthrough, where she has held multiple leadership roles including Managing Director. Her work focuses on the gap between strategy and execution, exploring how senior leadership alignment, cultural habits and everyday decisions either accelerate or stall progress. She hosts the 3 Lessons from Breakthrough Leaders podcast, where she explores the real-world challenges and breakthroughs experienced by leaders navigating uncertainty and change. Currently co-authoring a book on Energy-Driven Transformation due for publication in September 2026, Zannah combines rigorous thinking with lived experience, translating complex organisational dynamics into practical, actionable insights. Her international client work spans industries and geographies, and her perspective is shaped by a passion for history, health and wellbeing, relationships, nature and feminism.

Zannah helps audiences see beyond surface-level engagement scores to what truly drives fulfilment and high performance. Her interactive keynotes equip leaders and teams with the tools to identify what is holding them back, whether complacency or overload, and to build the collective ownership required to sustain momentum in a VUCA world. Audiences leave with clarity on how to align priorities, energise their organisations and navigate uncertainty with confidence. Whether addressing culture as a competitive advantage, the superpower of alignment, or the mindsets required for growth, Zannah delivers talks that are practical, memorable and designed to create lasting impact. Based in London and working internationally, she offers a grounded, human approach to transformation that resonates across sectors and empowers organisations to move forward with pace and purpose.