Rapper Kanye West has announced plans for a new venture to bring together the world’s greatest thinkers, designers, scientists and experts.
"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce their dreams and ideas..." said West on Twitter.
"I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts... app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist.
"DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford... I want to put creatives in a room together with like minds that are all waaaay doper than me.
"We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs."
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