Ken Hughes is a leading retail shopper and consumer behaviouralist. Over nearly two decades, as the founding Director of Glacier Consulting, he has pioneered developments in shopper behaviour insight, particularly in the fields of ethnography and biometric shopper research.
Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour, internationally renowned for helping his largely blue-chip client base better understand the needs of the future consumer.
With over 15 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer psychology, shopper immersion, digital anthropology and retail futurology to explore the needs of the new consumer and predict the changes to come.
Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial shopper and the peer-to-peer economy. As an accomplished author, TED speaker, university lecturer and actor, his performances are not only insightful and thought-provoking but are infamous for their dynamic energy, entertainment and passion, not to mention his generous Irish wit.
Every year, Ken shares his thought-disrupting insight with tens of thousands of delegates all over the world as one of the most popular keynote speakers booked on the international conference circuit relating to the future consumer.
Ken is regularly voted best speaker at events to which he is invited to speak and believes in engaging and delighting event attendees at every opportunity. He is a brilliant keynote business speaker who can help organisations positively disrupt.
Able to speak about the blue dot consumer, how digital natives shop, experiential retail, shopper marketing, creativity and innovation and how to make your supply chain millennial ready, Ken is well-versed in all retail-based topics.