With an energetic, captivating and inspiring speaking style, coated in Irish wit, Ken Hughes is Europe’s leading Consumer & Shopper behaviouralist. His research into shopper marketing; retail futurology; retail strategy and consumer behaviour has garnered him the reputation of a global thought leader.
Ken Hughes is Europe’s leading Consumer and Shopper behaviouralist. Specialising in consumer psychology and social economics, Ken helps companies find their creative and innovative niche through his energetic keynote speeches.
An acclaimed TED speaker, Ken is invited regularly to give keynote speeches on the international business conference circuit.
With interest as broad as neuromarketing and behavioural economics, with particular focus on their application to shopper motivation theory, Ken has spent over a decade as CEO of Glacier Consulting, which he founded in order to pioneer developments in shopper behaviour insight, particularly in biometric shopper research and ethnography.
His clients mainly include large international blue-chips such as Heineken, Kraft Foods/Mondelez, Coca-Cola, Diageo, Walmart, IKEA, Nivea, 3M, Nielsen, AXA, Unilever, Mars Masterfoods and European organizations such as GS1, ECR and many other national FMCG associations.
Able to speak about shopper centricity, catalysing creativity, retail experience and the digital native, Ken is a brilliant keynote business speaker who can help organisations positively disrupt.