A pioneer in the ﬁelds of consumer psychology, brand-building and marketing, Martin Lindstrom challenges the norm as a keynote speaker. A past recipient of TIME Magazine’s ‘World’s 100 Most Inﬂuential People’, Martin has helped shape future-proof brands, such as Coca-Cola, Nestlé and Red Bull, and authored numerous books, including ‘Small Data – The Tiny Clues That Uncover Huge Trends’.
Martin Lindstrom, columnist, keynote speaker and international branding, marketing and advertising star, was named by Time magazine as one of the 100 most influential people in the world alongside Barack Obama, Angela Merkel, and Nouriel Roubini.
Martin's remarkable case studies, taken from the most well-known brands, deliver hugely popular keynotes which transform businesses from commodity-driven to an entreprenurial mindset.
In 1994, after spending time at BBDO, Martin formed BBDO Interactive Europe, and eventually BBDO Interactive Asia, the largest Internet solution companies in their respective regions. Global COO of British Telecom/Looksmart at 30 years old, Martin’s job was to establish a global operation with offices across 18 countries, and he worked between London and Sydney.
His fast and furious career rise has made him one of today's most respected branding gurus in the world, according to the Chartered Institute of Marketing. His international million-people strong audience, necessitates around 300 days of consultancy and speaking engagements every year, so that Martin can share his pioneering methodologies.
CEO and Chairman of Lindstrom Company, and chairman of Buyology Inc., Martin advises CEOs of the world’s top businesses. He has a reputation for earning "a guaranteed standing ovation" at his awe-inspiring sessions where he advocates 360-degree branding.
Lindstrom’s groundbreaking work on neuroscience and branding has been hailed as world-changing by Time magazine, who voted him as one of the 100 most influential people in the world.
Lindstrom is a New York Times and Wall Street Journal best-selling author and has written extensively for the Wall Street Journal, Financial Times, USA Today, and Newsweek, and has made appearances on NBCs Today show, ABC News, SKY, and the BBC.
His expertise has also been sought after by the Harvard Business Review and Advertising Age.Martin’s book Buyology was voted as "pick of the year" by USA Today and has been translated into over twenty-five languages.
Martin delves into a deep-dive into workplace culture, examining what makes successful companies thrive, and indeed survive, when crisis mode takes hold. Using examples from Maersk, Lowes Food and Standard Chartered, Martin shows just what can be achieved when culture is brought front and centre.
How did our favourite toy company, LEGO, go from near bankruptcy to one of the world's most powerful brands? Why did Swiss Post become the first company to adopt drones and self-driving cars? How did Lowes counter the assualt from Amazon and Walmart? Martin shows audiences what happens when established organisations become industry disruptors, adapting to new challenges and breaking the rules to thrive in a new world.
Guaranteed to provoke deep thought and debate, Martin showcases the good and bad of customer experiences, not driven by budget, but by (or not as the case may be) a desire to make small differences which yield incredible returns.
Looking ahead to the future, Martin draws on a decade of comprehensive global research across 70 countries to examine what consumers want in the future. By identifying consumer needs and innovating solutions, audiences can leave with hands-on, inspiring and cost-effective methods for brands to keep on delivering what their customers require.
Big data - or small data? Which is it to be? Martin's case studies with LEGO, along with a selection of the world's largest companies, will show how Small Data is now the driving force behind considerable success, establishing a competitive edge in a cost-effective fashion which leaves competitors trailing in its wake.
Martin’s conception of a revolutionary set of principles, has shaped the transformation of widely accepted and utilised marketing strategies. He has rejected traditional industry methods that depict branding as an art form using awareness messages and old fashioned advertising. His unique vision is process-based and scientific, and he showcases his branding observations in his live brand–building shows all over the world.