Author and expert in customer-focused strategy, Patrick Barwise is the Emeritus Professor of Management and Marketing at London Business School. A visiting Senior Fellow at the London School of Economics, Patrick's intelligence and expertise in marketing and media is all geared toward improving business performance for the customer. Driven and insightful Patrick is a clar and consummate keynote speaker.
Patrick Barwise is emeritus Professor of Management and Marketing at London Business School, and the former Chairman of Which?. He is a Visiting Senior Fellow at the London School of Economics. A world expert in online brand communities, marketing, media and advertising, Patrick is the perfect keynote speaker for events in these areas.
Having started his career with IBM, Patrick got a flavour for sales and marketing, this developed throughout his career as his research and publications led him to be an expert on market leadership and business performance.
He has published widely on management, marketing and media. His book Simply Better, coauthored with Seán Meehan, won the American Marketing Association’s 2005 Berry-AMA Prize and has been translated into several languages. Since, he has published many books, articles and papers on business performance, advertising and marketing trends.
Patrick also works as a consultant, applied researcher, and expert witness and has been involved in two successful start-up businesses, Research Now (online field research) and Verve (online brand communities).
Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School, a Senior Fellow at the London School of Economics and consummate keynote speaker, able to confident present on online brand communities, business leadership and marketing trends.