Kate Richardson-Walsh: Communication Underpins Culture

ate Richardson-Walsh led the GB Women’s Hockey Team to gold at the Rio Olympics in 2016. However the journey, which Kate shared with our audience during ‘Sales, Marketing & Communication in a Changing World’ virtual showcase event, demonstrated the role communication played in their success.

After winning Bronze at the London 2012 Olympics, the GB Women’s Hockey Team experienced a run of adverse results. Kate describes the change that occurred in 2015, as preparations ramped up for the Rio Olympics, where the values & vision the team agreed upon were underpinned by communication.

From creating spaces for individuals to be heard, and accepting diversity of thought & opinion, Kate took us through their journey to Olympic Gold.

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