Zuora CEO Tien Tzuo coined the phrase the “Subscription Economy” over 15 years ago

Tien Tzuo is a marketing keynote speaker, the CEO and founder of Zuora, former CSO of Salesforce, and chief evangelist of the subscription economy. In 2007, before consumers regularly subscribed to streaming services for music and movies, Tzuo evangelized the shift away from product models to subscription-based business models, coining the phrase “Subscription Economy.”