Amanda Wakeley

Amanda Wakeley OBE is a multi-award winning British fashion designer celebrated for her sophisticated aesthetic and expertise in building luxury lifestyle brands. After launching her signature label in 1990, she built an internationally renowned business, dressed royalty including the late Diana, Princess of Wales, and won the British Fashion Award for Glamour three times before closing her fashion house in 2021. Now embarking on a vibrant new creative chapter, Amanda shares her decades of industry insight through her debut book on personal style, a YouTube style series, and new design projects, equipping audiences with practical wisdom on brand building, navigating business transitions, and developing authentic personal style that empowers confidence.

After three decades building one of Britain's most celebrated fashion houses, Amanda Wakeley OBE closed her eponymous label in 2021 and embarked on an entirely new creative chapter. From launching a small Chelsea boutique in 1990 to dressing royalty and Hollywood stars, she built an internationally renowned luxury brand recognised for its clean, sophisticated aesthetic. Now, she channels that same entrepreneurial energy into fresh ventures: a debut book on personal style, a YouTube series offering fashion wisdom, and new design projects that draw from her extensive archives while pointing towards the future.

Amanda's credentials in the fashion industry are formidable and factual. She won the British Fashion Award for Glamour three times, dressed the late Diana, Princess of Wales, and Queen Rania of Jordan, and attracted a devoted following that included Kate Winslet, Helen Mirren, and Charlize Theron. Her OBE, awarded in 2010 for services to the fashion industry, recognised not only her design excellence but her broader contribution to British luxury. Beyond the accolades, Amanda demonstrated genuine business acumen, expanding from womenswear into accessories, jewellery, and bridal collections whilst maintaining the brand's core values of effortless, empowering style. Since 1996, she has co-chaired the committee for Fashion Targets Breast Cancer, using her platform to raise funds and awareness for causes close to her heart.

Today, Amanda equips audiences with practical insight drawn from navigating both spectacular success and significant business transitions. Her speaking engagements explore the realities of building luxury brands, the challenges of scaling internationally, and the courage required to close one chapter and open another. Through her book, she helps audiences unlock their personal style DNA, demonstrating how feeling confident in what you wear transforms how you present yourself professionally and personally. Whether discussing brand development, creative reinvention, or the business lessons learned across three decades, Amanda delivers her expertise with panache and authenticity. Audiences leave with actionable strategies for building enduring brands, adapting to industry change, and developing the kind of personal style that empowers genuine confidence in every professional setting.